Wild Blueberries Demand and Supply
Date added: 18-12-14
Category: Marketing Essay
Supply and demand are the forces driving any market around the globe. Wild blueberries seem to be a crop of great importance in the US. The case of 2011 where prices charged by farmers went down by 28% is a good indicator of the forces of demand and supply. It is common knowledge that farmers would love to make the best out of their produce. This implies that in most cases they would consider appreciation in prices as opposed to a drop. In this case, it is open that the supply of wild blueberries went high due to a large number of farmers getting in the activity.
An increase in the quantity of blueberries resulted in market flooding where customers had options regarding suppliers. Initially, Maine was the primary producer of wild blueberries within the US market and neighborhoods (Atur & Kennedy, 2004). In 2011, both Canada and Maine enjoyed the massive production of Wild blueberries an element credited for the excess supply. While supply has increased, it is important to note the market or companies buying Wild Blueberries have not increased in number thus creating a situation of surplus. The situation experienced in 2011 defines the relationship between demand and supply thus obeying the low of demand and supply.
The law of supply asserts that higher the price the higher the quantity supplies since supplies are geared towards making high profits from the high prices. However, it is important to note that high prices will attract new entrants into the market who will be interested in making profits. In this case, the previous positive prices attracted Canada, leading an upward trend in the supply. However, this is temporary as indicated by the reduction in prices due to increased supply while demand remains unchanged. At this point, the customer will be forced to offer low prices.
As indicated by the supply curve, the higher the price, the higher the quantity supplied. However, it is necessary to note that new entrants and expansion by existing supplies (Maine and Canada) will lead to excess supply thus leading a fall in prices. Market forces of demand and supply have a way of creating a control (Adil, 2006). The excess supply will lead to low prices forcing suppliers to reduce just like in this case where farmers have reduced production due to poor prices. Just like the supply case, this will be temporary to obey the law of demand. The law of demand explains that all factors remain constant/equal; the higher the price of items the fewer customers will demand the same, low prices, on the other hand, will attract high demand.
A drop demand for blueberries will see some suppliers withdraw from the market thus creating, shortage in supply which will in turn raise price of blueberries hence in supply.
Demand and Supply
Demand and supply shape the market, as stated before supply and demand reaches a point of equilibrium. This point when both supply and demand are at the same point s displayed by the graph below. In the case, the supply of wild blueberries and demand will be at equilibrium at a price of $2.50 per pound and 325 million pounds of blueberries. At this point, both suppliers and customers will not make huge profits, while at the same time no loses will be made.
A continuation of the forces of demand and supply of blueberries is bound to create a situation of shifts and movements. In summary, market condition is temporary; the blueberry market will face movements and shifts.
Adil, J. R. (2006).? Supply and demand. Mankato, Minn: Capstone Press. Atur, V., & Kennedy, D. (2004).? Review of electricity supply and demand in Southeast Europe. Washington, DC: World Bank. Demanded Quantity 1 2 3 4 400 350 300 250 Quantity Supplied 1 2 3 4 250 300 350 400 Supply Supply 400 350 300 250 4 3 2 1 Demand 400 350 300 250 1 2 3 4