Turn create and shape events

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Organizational Communication can be defined as a process through which organizations are created and in turn create and shape events. The process can be understood as a combination of process, people, message, meaning and purpose.

Functions of Organizational Communication:

  • It is the means by which a manager ensures co-operation of subordinates.
  • It is the exchange of meanings among members of an organization.
  • It is the “glue” which binds the elements of an organization together.
  • It builds the very structure of an organization i.e. who communicates with whom about what.

Can misunderstanding of a few words literally mean the difference between life and death? They can in airlines business. A number of aviation disasters have been largely attributed to problems in communication. There are other fields also in which there are examples to illustrate how miscommunication can have deadly consequences. Good communication is essential to any group’s or organization’s effectiveness.

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Research indicates that poor communication is probably the most frequently cited source of interpersonal conflict. Because individuals spend nearly 70 percent of their working hours communicating-writing, reading, speaking, listening-it seems reasonable to conclude that one of the most inhibiting forces to successful group performance is a lack of effective communication.

No group can exist without communication: the transference of meaning among its members. It is only through transmitting meaning from one person to another that information and ideas can be conveyed. Communication, however, is more than merely imparting meaning. It must also be understood. In a group in which one member speaks only German and the others do not know German, the individual speaking German will not be fully understood. Therefore, communication must include both the transference and the understanding of meaning.

An idea, no matter how great, is useless until it is transmitted and understood by others. Perfect communication, if there were such a thing, would exist when a thought or an idea was transmitted so that the mental picture perceived by the receiver was exactly the same as that envisioned by the sender. Although elementary in theory, perfect communication is never achieved in practice, due to unavoidable reasons.

2.1 What is Communication?

The term “communication” has been derived from the Latin word “communis” which means common. It was Aristotle who, for the first time, brought about a systematic study of the communication process. According to him, there are three essential elements in a communication system, namely, the speaker, the speech, and the audience. Communication strictly stands for sharing of ideas in common. The word “communication”, however, has many and varied meanings. Popularly speaking, it refers to the various means of transmitting information from individual to individual, individual to a group of individuals or from one place to another.

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