Travel motives and attempted to understand what motive affect tourist’s travel decision making process and when. Both the leisure and tourism literature have recognised that when people are motivated, they are more likely to participate in leisure travel and encourage tourists to engage in pleasure trip. None of studies have shown meaningful way of findings on â€˜what’ type of motives occur and â€˜how’ tourists are influenced by motivational factors with respect to the travel decision making process. Countryside background of the researchers is also, one of the inspired to choose rural tourism. Along with the researcher’s holiday experience in New Forest National Park become a motivation to examine the types of visitors and reason of the visiting New Forest National Park as a rural tourism. It was necessary to find out who are the rural tourists in the park In order to study for rural tourism in the park. After that the New Forest National Park would able to find a problems, improvement or enhancement for participants as well as non participants as a rural tourism. In addition, if there is anything to learn or find out the researcher would like to adapt to home country’s rural tourism development. This study was designed to investigate the motivation of rural tourism and identify the visitors in New Forest National Park. Rural tourists were identified and profiled and then rural tourists were investigated based on motivations for participating in rural tourism.
The New Forest was originally Woodland, but parts were cleared for cultivation from the Stone Age and into the Bronze Age. The poor quality of the soil in the New Forest meant that the cleared areas turned into heathland waste. The New Forest was created as a royal forest by William the conqueror for the hunting of deer. As of 2005, roughly ninety percent of the New Forest is still owned by the Crown, the Crown lands have been managed by the Forest Commission since 1923. Around half of the Crown lands fall inside the new National Park. New Forest National Park is an area that remains mostly undeveloped, unspoiled and has a high scenic. The New Forest national park Authority is an independent organisation. The park is operating in a local government framework which is funded by central UK government. The New Forest National Park is the smallest national park in south coast of England and the park has become a national park since 2005. There are more than 20 members who have overall responsibility for making decisions, for setting policies and priorities and for making sure that resources are used properly and they are supported by 70 other staffs who expertise across a range of disciplines including planning, conservation, recreation, education, finance and communication.
Tourism is becoming increasingly important to the UK economy, environmental, culture. The importance of tourism to local economies varies across the UK.
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