Today’s advertising world

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CHAPTER 1

PROJECT OVERVIEW

1.1 Prelude

In today’s advertising world , web sites owned the most significant part and so many business transactions are done with internet and without the direct contact of two parties.So in this case the web sites are recommenders of your goods and this issue is shown the significance of the ideal web design[1].

Apart from that, among other types of advertising, search engine advertising is leading the growth in terms of revenue .SEO is the abbreviation of search engine optimization. It’s definitely one of the most crucial steps to take in order to initial a profitable business on the Internet and often considered as the more technical part of Web marketing. It helps in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML.

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basically the idea behind the SEO techniques is that with the usage of this techniques- by structuring the web pages in an accurate format and make them more search engine friendly- as a result they can be found easily by the visitors through search engines .It means we are able to optimize the rank of the site in order to enhances the amount of the visitorsin view of the fact that having the high rank in search engines would absolutely increase the chance of visiting that site by customers.

In another words the position of the website in the search engines canmake or break the online business. It is needed to be in at least the top five search results for the keywords to be even noticed by the potential new customers. . Since this is a habit among the customers that they rarely refer to the next pages of the search and usually they remain on the first pages that have been shown by the first search result [2].

As a marketing strategy, SEOconsiders how search algorithms work and what people search for. It’s efforts is making the site more attractive to users by adding unique content to a site, ensuring that content can be easily indexed by search engine robots[3].

1.2The background of the problem

By the rapid growth of the internet advertising and online business transaction, gradually the importance of SEO as a key element in online marketing plans is going to be the number one issue that every organization should have been concern about. Since every person would search their web requirements in the search engines so that means the target web site should be in the high position in search engines among other available web sites to make the site to achieve its organizational goals.

Therefore following sentences are some opportunities that are obviously can be obtained by implementing SEO technique.

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