1) “It is said that life without chocolate is like a beach without water” (Christou, 2009). The UK Chocolate market is the largest within the European Union (30 percent of the EU market) with British citizens consuming more chocolate than any other EU nation (Barnett, 2006). Within the UK adults are the primary consumers eating Â£3.5 billion a year compared to children who consume Â£390 million a year, with the over 55’s the highest consumers of all adults (Scott-Thomas, 2009) Twenty-one per cent of the total chocolate and confectionery sold in Britain is consumed by people above the age of 55, who spend on average Â£700 yearly (Datamonitor, 2005).
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Within the UK the main manufacturers are as follows: Chocolate manufacturers by sales and share (Mintel, 2009)
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The current market can be broken down into the following segments: Boxed;
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