The UK Chocolate Market Example For Free

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1) “It is said that life without chocolate is like a beach without water” (Christou, 2009). The UK Chocolate market is the largest within the European Union (30 percent of the EU market) with British citizens consuming more chocolate than any other EU nation (Barnett, 2006). Within the UK adults are the primary consumers eating £3.5 billion a year compared to children who consume £390 million a year, with the over 55’s the highest consumers of all adults (Scott-Thomas, 2009) Twenty-one per cent of the total chocolate and confectionery sold in Britain is consumed by people above the age of 55, who spend on average £700 yearly (Datamonitor, 2005).

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Within the UK the main manufacturers are as follows: Chocolate manufacturers by sales and share (Mintel, 2009)

2009 2007 2005 % change
£m % £m % £m % 2005-07

1

Cadbury Trebor Basset 1189 35.3 1101 34.9 1146 34 3.8

2

Masterfoods (Mars) 1010 30 953 30.2 914 27 10.5

3

Nestlé 494 14.7 470 14.9 672 20 -26.6

4

Ferrero 134 4 126 4 118 4 13.2

5

Kraft Foods 61 1.8 63 2 141 4 -56.7
Own-label 217 6.5 189 6 124 4 75.3
Others 260 7.7 252 8 245 7 6.2
Total 3365 100 3154 100 3360 100 0.1

The current market can be broken down into the following segments: Boxed;

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