The media is a common aspect of the modern world. It intended purpose is to reach and address a large audience or target group. The first media source was print media that comprised of books and newspapers but at the moment the media encompasses various aspects including television, films, the radio and the internet. The media today has played a great role in the creation and shaping of public opinion. The media has played a great role both at society level and at individual level. Therefore media personalities have a great impact on what they present to the public thus they should accept accountability. The media has played great achievements towards democracy. The content that the media usually airs is greatly related to the material and spiritual development of the entire society. The media also operates within the political, economic and cultural level in the society.
In most societies the prevalence of democracy is based on the coverage of media personalities on political issues in the nation. The media acts as a watchdog that protects the public interest against malpractices through creating awareness. In the modern world politicians take full advantage of their positions. Evils in the society such as theft of public property, corruption cases are some of the pillars of malpractices that politicians are involved in. The taxpayer’s money I siphoned out for personal gain without taking into consideration the individuals that gave you authority to rule over them (Dahlgren, p 28).
The media plays a great role through informing the public of such cases for instance a scandal in the South Korea resulted to a re-shape of the South Korea politics. The out casted South Korean President Park Geun-Hye was sentenced for five years on bribery and corruption charges. The corruption charges were based on Samsung funds finding the threshold into Confidants of Park. The media played a great role in informing the general public on the nature of leadership that was eminent that resulted to riots followed by impeachments of the president. He was later booked for trial and was convicted for 5 years in prison (Griffins). In the instant the media has played a great role in shaping the ethics of the society through conveying the message that corruption and bad leadership in the society is an offence. This indicates the role of the media in upholding values such as good leadership and democracy in the society.
The media has played a great role in human civilization. Throughout the history the media has produced and agitated worst possible cases of committed crimes against humanity. After war has ended the media portrays a significant role in searching for the truth and reconciliation as well as creating a public mindset where the victims of the war should be shown respect. In addition to releasing determined and confirmed facts, the media also plays a great role in rectifying and amending mistakes that were done previously that are greatly related to spreading hate and instigating animosities.
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