Beatriz Ramirez Lopez s3231464 The role that Globalization of Television has played in the Construction of Cosmopolitan Identities. In this essay, I will expose my thoughts, arguments and ideas of how global television has constructed an identity in which people refer and familiarize that doesn? t necessarily belong the same place. During the last decades television had to face the crucial change that the world has faced known as globalization.
This change in the media needs to be understood in the wider context of the globalization of capitalist modernity, since global television is constituted by and of the inherently globalizing nature of modernity (Barker, 1997). Modernity, as Marx and Weber theorized, is a period marked by change, motivation and dynamism. If modernity is a period in which capitalism, industrialism, surveillance and military power (Giddens,1990) can be found, I should say that we have passed that point beyond. We live in a period in which postmodernism as a cultural form can be seen as a radicalized modernity.
Nevertheless, this postmodernity doesn? t have to be composed of the same meaning as what it is known as the postmodernity concept in a historical period. This is because in the postmodern culture different concerns have emerged at the same time that a global compression of time and space had took place in the late modernity. Chris Barker describes the culture of global television as postmodern in form and argue that the institutions of transnational television, which are institutions of modernity, are globalizing a postmodern cultural form. (Barker, 1997, p. 1) The institutions that are part of a capitalist modernity had been facing the globalization challenge in which they had to act in order to be part of this change. Television, as a capitalist institution, has also contribute to this challenge through the world-wide circulation of images and discourses. Nowadays, television programs offer a wide range of entertainment, information and persuasion. It also offers a simple re? ection of the world with forms of knowledge that represent speci? c constructions of ideas that we receive every time we turn on our Tv.
Global television plays a direct role because it penetrates into the local systems and display alternative understandings of time and space. According to Chris Barker; The dynamism of modernity is founded upon its re? exive nature, the continual re-evalutation of knowledge. Re? exivity refers to the use of knowledge about social life as a constitutive element of it and refers to the constant revision of social activity in the light of new knowledge… On a more institutional level television has been increasingly re? exive about its own status and production techniques.
Television has a history and repeats that history within across channels, this articulation of styles and histories contributes to the viewers understanding of TV history… Television contributes to our increasing re? exivity about ourselves, our culture and the history, conditions and techniques of cultural production. (1997, p. 15-16) As a result, television gives us the opportunity to be world travelers in the comfort of our own space being part of a society that lives in a world as a whole,
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