Real fact of emergence of Information Technology effecting rural area Er. Hardeep Singh Sidhu (M. Sc,M. Phil,M. Tech. ) (Lect. in computer science) Department of Computer Science Punjabi University Baba Jogipir Neighbourhood campus, Ralla, Mansa (Punjab) The researcher are, associated with Department of Computer Science at Punjabi University Baba Jogipir Neighborhood Campus, Ralla, Mansa, Punjab (India). Abstract: Research in the field of emergence of IT in rural area has varied applications, through which the development of the rural area can be possible accurately. Government had introduced large number of projects through which the people of rural India can come forward and use the IT enabled services and work more systematically to improve their efficiency. This paper discusses the effects of information technology (IT) and its practical contributions to rural development. It also presents rural area’s experiences in the use of IT and identifies the requirements and the issues needed to make practical use of IT systems for overall development of rural area. It emphasizes on the importance of national collaboration in promoting the use of IT in rural development, and minimization the communication gap through the whole country. Keywords: rural development, information technology, rural industries, rural economy, Acronyms: GIS (geographic information system) DSS (decision support system) ISP (internet service provider) FMCG (fast moving consumer goods) GOI (Government of India) NCAER (National Council for Applied Economic Research) DGP (Digital Gangetic Plan) ATM (automatic teller machines) IT (information technology) INTRODUCTION: This paper discusses the effects of information technology (IT) and its practical contributions to rural development. It also presents rural area’s experiences in the use of IT and identifies the requirements, analysis and implementation issues needed to make practical use of IT systems for overall development of rural area. A large number of studies have shown that even today approximately 70% of Indian Population lives in Rural Areas. Today, Rural Development is essential for the development of the Indian Economy. Indian Government has realized the role of the rural development and the contribution of IT in the development of Rural Areas. A large number of projects are introduced in the rural area to promote IT service. Rural Literacy is ranked at the topmost position of priority. Trends indicate that rural markets are coming up in big way and growing twice as faster as urban markets. According to a study by NCAER (National Council for Applied Economic Research), the number of middle and high-income households in rural India is expected to grow from 80 Million to 111 Million by the end of year 2007 as compared to Urban India that is nearby 59 Million. The Rural Market of India is showing an impressive growth largely due to changing lifestyle patterns, better communication network and rapidly changing demand structure of consumers of rural area. With the changing patterns of Rural Market, the role of IT has increased from providing only the Networks to set-up the basis of updated technological programs in the rural area. It is seen that the people living in the rural area have strong purchasing power and have more openness for new technology as compared to the past decades.
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