Every leader, from Alexander the Great to the modern presidents of democracies around the world, has faced the difficult task of persuading the people in their village, city, or country to follow them to pursue their vision or goal. Although most of the ancient leaders worked on the basis of persuasion using violence, modern leaders have realized that persuading the public into an idea requires a strategic communication form; one focused on implanting the idea on the public and reinforce it constantly until it becomes part of their identity. In modernity, this strategic communication form has been term propaganda, and it has been used to persuade people to both do good and evil. Formally, propaganda is defined as a form of communication intended to to influence the attitude of a community toward a position or cause. Propaganda has three important aspects that differentiate it from other forms of communication: 1) it requires a mean for broad dissemination of the message (i.e., it targets the masses), 2) the message must be consistently repeated, and 3) the message must not be countered or oppositions to the idea encouraged. Propaganda’s means of dissemination include all forms of messaging, such as television, radio, print, oral, and even social media.
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As a form of communication, it will continue to evolve as new mean of communication emerge.
The person in charge of the creation of the propaganda, referred to as the propagandist, searches to benefit by affecting the public’s perception in a negative or positive approach.
After the World Words, propaganda has received a negative connotation, since it was used as a tool to disseminate negative ideologies and to indoctrinate people to adopt ideas against their original moral values. For this reason, propaganda has also been defined as information deliberately expressed order to harm or hurt a person. The deliberate spreading of such information leads to persuasion to do things that are not the regular scheme of a person. An example of persuading society in order to hurt others with negative propaganda was that used in World War II. The Nazi propagandist Joseph Goebbels, claimed propaganda should be as accurate as possible, but at what price? In this essay, we discuss Goebbel’s method of propaganda and how they played a big role as influencer of other big socialist propagandist campaigns, such as Cuba’s Castros and Venezuela’s Hugo Chavez. We will discuss how each of them have influence each other to better their strategies of manipulation and persuasion and compare their forms of communication such as symbols used, imagery and other tools.
During Adolf Hitler’s Third Reich, Germany was virtually controlled by one of the most sophisticated propaganda machines in modernity. Propaganda was the tool by which nearly every facet of German life was dictated.
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