Daft, R. (2011), page 148, mention that “entrepreneurship is the process of initiating a business venture, organizing the necessary resources, and assuming the associated risks and rewards. An entrepreneur is someone who engages in entrepreneurship.
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An entrepreneur recognizes a viable idea for a business product or service and carries it out by finding and assembling the necessary resources such as money, people, machinery, and location to undertaken the business venture. Entrepreneurs also assume the risks and receive and reap the rewards of the business. They assume the financial and legal risks ownership and receive the business’s profits”. Jerry is a young graduate and has just started a new business enterprise. Jerry needs the advice of seasoned business executives to success. In task 1, is about review the performance of Jerry business. Performance is defined as accomplish of a given task measured against present known standards of accuracy, completeness, budget, and rapidity. In task 2, is identifying Jerry Company’s business strengths and weaknesses. When doing business, company must care about the strength and the weaknesses. This is because, both of them will affect the company growth, profit, and etc. In task 3, is analysis the strengths and weaknesses of Jerry’s business. Then, recommend a plan of action that will capitalize on the company’s strength. And also overcome its weaknesses in the business. In task 4, is helping Jerry to do survey. There have some ways in which the business’ existing performance might be maintained and strengthened. Therefore, Jerry has bought a one-week return ticket to his holiday home in Penang.
Performance is defined as accomplish of a given task measured against present known standards of accuracy, completeness, budget, and rapidity. Have a good business performance is very importance before Jerry started up a business.
Jerry is a young graduate and has just started a new business enterprise. Business name is Jerry’s ice-cream house. The business is operated in year 15 Feb 2012. The location of Jerry’s ice-cream house is in Greentown Ipoh, Perak around an industry area. Jerry’s ice-cream house working hour per day is 12 hour, 10:00 a.m. until 10:00 p.m. In addition, every week of Tuesday Jerry’s ice-cream house have one day is off day. Therefore, Jerry’s ice-cream house just work six days per week only. Jerry’s ice-cream house has provided few types of products such as ice-cream, cake, and beverage. Ice-cream has different types include permanent, rotators, sherbets, sorbets/ices, no sugar added, lighter side, and low fat ice-cream. Besides that, cakes also have different types that provide to the customer such as birthday, holidays, special occasions, sports and animals, elegant designs, and novelties cake.
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