Apple is a company that has made a huge impact on the way people use phones to communicate, take photos, listen to music, use the Internet, etc. The company offers a variety of products for consumers to purchase, and they have developed a loyal fanbase over the years. Apple designs, manufactures and markets mobile communication and media devices and personal computers, and sells a variety of related software, services, accessories, networking solutions and third-party digital content and applications.
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Their products and services include iPhone, iPad, Mac, Apple Watch, Apple TV, a portfolio of consumer and professional software applications, iOS, macOS, watchOS and tvOS operating systems, iCloud, Apple Pay and a variety of accessory, service and support offerings. There are several ways that a consumer can acquire these products and services. Apple sells and delivers digital content and applications through the iTunes Store, Apple Store, Mac App store, TV App Store, iBooks Store, and Apple Music (collectively Digital Content and Sevices).1 Apple has grown into a huge and very successful company by being able to accommodate to a wide range of consumers. The company sells to consumers, small and mid-sized businesses and education, enterprise and government customers.
Apple, like any other company, has to consider the several factors that could potentially have an impact on the organization. These factors include political, economic, social, technological, legal, and environmental factors. One of the political factors that could have an impact on the company attributes to the amount of money they have generated. Apple had $34.7 billion in the bank on June 30, 2015. This is generating calls for higher corporate taxation in the United States, where income inequality has become a major political issue. Apple having their products manufactured overseas is another political factor. Apple is heavily dependent on lower cost manufacturing in China.2 Social and political unrest in China could disrupt manufacturing or increase manufacturing costs in that country. Goods being imported from China is a topic that has been brought up in political debates, with the question of whether it’d be good or bad for the American economy. Throughout the years, there has been calls to restrict Chinese imports in the United States in an effort to boost American manufacturing.
Some of the economic factors are associated with the consumers that Apple is trying to push their products to. Stagnating middle-class incomes in some developed countries, including the United States, could shrink the potential market for higher-end consumer goods such as those marketed by Apple. Because Apple is a company that does business around the world, other countries’ economies is something they have to consider. A strong U.S. dollar could increase exchange rates, making it more expensive for Apple to do business in key markets like Europe and China.
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