The effects of employee motivation

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Introduction

This research is on the effects of employee motivation and job satisfaction to CIMB Bank Berhdad. CIMB Group is the second largest in terms of providing financial services in Malaysia, and is one of the leading banking groups in Southeast Asia today. Listed in the Malysian stock exchange since 1987 the company was formerly known as Bumiputra-Commerce Holdings Berhad.

The CIMB Group became the third largest company listed on the Malaysian stock exchange on November 20, 2009. During this time its market capitalisation was listed at about aRM46.6 billion, and it also has substantial investments in Indonesia and Thailand with its Bank CIMB Niaga and the CIMB Thai.

The CIMB group gives financial products and services which spans different areas in the banking industry. The company does business through its three corporate entities which are the CIMB bank, its investment arm CIMB Investment and an Islamic bank CIMB Islamic.

The company provides services to a very diverse customer base. It actually serves everyone from large corporations in the region, local companies, small entrepreneurs, individuals with high profitability, and it even has savings programs concerning pensions for old people and savings accounts for children.

CIMB group is a big company that employs 36,000 banking staff and employees. As an indicator of success CIMB group’s earnings amounts to 80% of the gross domestic product of the whole ASEAN region and its operations services about 58% of the population in the region. Its retail banking operations have expanded to 1,150 branches making it the largest banking company operating in the region.

Problem Statement

This research on CIMB BANK BERHAD will identify the factors that affect the motivation and job satisfaction of employees in CIMB BANK BERHAD. This research also seeks to identify the strategies use to ensure employee motivation and job satisfaction and what is its effects.

Objectives of the research

These objectives pay attention to the problems and objectives that are selected to clarify the intended information and also be able to derive specific information that are not limited by the previous questions.

This study intended to get the suitable data to help in building the proper assessment. This includes:

  1. To determine methods that CIMB BANK BERHAD practice to inspire or motivate their employees.
  2. To determine the accomplished strategies by CIMB BANK BERHAD in giving job satisfaction to their employees.
  3. To create an appropriate solution for CIMB BANK BERHAD problems.

Scope of the Study

The scope of the study is relied on the employees of CIMB BANK BERHAD. This focuses on determine which factors create desirable influence to their employees towards satisfaction. And to know what factors of independent variables that could have the greatest impact on employees satisfaction.-studying the factors that lead to employees loyal with CIMB BANK

Significance of the Study

This research was created to comprehend the significant factors of employees’ fulfillment to enable efficiency,

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