The Body Shop International (Body Shop) is a multinational company which is mainly producing ecological skin and hair products.The company offers over 1200 naturally produced healthy and beauty products generally target at woman. The products focus is shampoos, conditioners, bath products, soaps and skin creams but also includes fragrance, spa products, and beauty-related accessories. Their products are solely based on natural ingredients and manufactured according to an ethical code which is opposed to animal testing.
Don’t waste time! Our writers will create an original "The Body Shop International Case Study Business Essay" essay for you whith a 15% discount.Create order
The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries. L’Oreal, the dominant company in the beauty industry, acquired Body shop in 2006. Although Body Shop has become a subsidiary of L’Oreal S.A it still acts according to its own policy, values and ethical code. The acquisition has solved Body Shop’s financial problems and has provided the means for expansion to a bigger market share.(1***************) The updations since the case study was written can be summarised as: In 2002 Anita Ruddick launched her own website “www.AnitaRoddick.com” in 2001 and an activism portal “www.TakeItPersonally.org” in 2004. At that time number of shops were were1500 Body shop but nowit exceeded over 2500. During 2003 The Body Shop launched a global campaign to raise awareness and funds to help those affected by domestic violence. The Stop Violence in the Home campaign builds on almost a decade of campaigning on the issue in a number of markets, including Canada, the USA, and West Malaysia. The campaign aims to highlight the issue, raise money to support the work of groups. . In 2007 The Body Shop join forces with MTV in a new brand partnership to raise funds and awareness about HIV and AIDS amongst young people, through the Spray to Change campaign. The money raised goes to the Staying Alive Foundation, a charity who fund with grass roots organizations raising awareness and educating young and at-risk groups about HIV and AIDS .(1***************)(2) . Task 2 A brief review and discussion on company’s key acheivements and significant changes over the last few years and how the company has adopted to emerging themes like corporate social responsibility ,ethical marketing, globalisation,etc. 800 words Significant Changes: The first The Body Shop store was opened by Anita Rodrick on 26th March 1976 in Brighton, on the south coast of England. It was declared a public company in 1985 and soon after that it created an Environmental Projects Department of its own. The first Community Trade product of The Body Shop was a Footsie Roller which was produced in 1986 by a supplier in southern India. In 2006, as part of the ongoing Stop Violence in the Home and for conducting the study on domestic violence against children, The Body Shop created a partnership with UNICEF and the United Nations Secretary-General’s Study on Violence against Children.
We will send an essay sample to you in 2 Hours. If you need help faster you can always use our custom writing service.Get help with my paper