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Semiotics of mass luxury: an indian perspective WHAT IS LUXURY The word ‘luxury' derives from the Latin word ‘luxus' , which according to the Latin Oxford dictionary signifies ‘soft or extravagant living, indulgence' and ‘sumptuousness, luxuriousness, opulence' (Christodoulides, Michaelidou, & Li, 2008). THE TRADITIONAL, ECONOMIC VIEW There... [ view article ]

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