Semiotics of mass luxury: an indian perspective
WHAT IS LUXURY The word ‘luxury' derives from the Latin word ‘luxus' , which according to the Latin Oxford dictionary signifies ‘soft or extravagant living, indulgence' and ‘sumptuousness, luxuriousness, opulence' (Christodoulides, Michaelidou, & Li, 2008). THE TRADITIONAL, ECONOMIC VIEW There... [ view article ]
Tag:extra valueindian perspectiveLuxury goodspsychological valuetailors custom
47 Pages
20 Downloads
Words: 13972
