Business organizations have walked up to the need for being committed towards Corporate Social Responsibility. But still majority have just been taking up some form of philanthropic activities for its stakeholders. Nurturing a strong corporate culture which emphasizes Corporate Social Responsibility (CSR) values and competencies is required to achieve the synergistic benefits. The employees of an organization occupy a central place in developing such a culture which underlines CSR values and competencies. The present study, therefore, is an attempt to explore the engagement of human resource management professionals in undertaking Corporate Social Responsibility. It also suggests Human Resource Management to take a leading role in encouraging CSR activities at all levels. The combined impact of CSR and human resource activities, which reinforce desirable behavior, can make a major contribution in creating long term success in organizations. Successful programmers on social responsibility rely heavily on enlightened people management practices. In this context HR department is assumed to be the coordinator of CSR activities in getting the employment relationship right which is a precondition for establishing effective relationships with external stakeholders and thus can orient the employees and the organization towards a socially responsible character.
Corporate social responsibility expectations and requirements of stakeholders on corporate values and consistency in practice, not only as customers and investors are also employees, suppliers, communities, regulators, special interest in the community and groups. CSR describes a company’s commitment to be accountable to its stakeholders. Demand economic and social and environmental consequences of their actions for the management of corporate social responsibility of companies to maximize benefits and minimize negative ones. Corporate social responsibility in society about the performance of duty, but must also gain a competitive advantage. Effective corporate social responsibility within the program, companies can: Improved access to capital Sharpen decision-making and risk reduction Improve brand image New markets to explore, including hidden features pre-business Low cost To attract and motivate employees.
csr%20chapter%20page.jpg “Social responsibility (is the) responsibility of an organisation for the impacts of its decisions and activities on society and the environment through transparent and ethical behaviour that is consistent with sustainable development and the welfare of society; takes into account the expectations of stakeholders; is in compliance with applicable law and consistent with international norms of behaviour; and is integrated throughout the organisation.”
Corporate social responsibility is known by a number of other names as well. These corporate responsibility, corporate accountability and corporate ethics, corporate citizenship or supervision, responsible business, and triple line include several names. Too fast, a modern business practice is integrated into the corporate social responsibility issues, and there is a “responsible competitiveness” or, as it has in mind the tendency to “corporate sustainability”. In general, it is clear that in a transparent and accountable social and environmental issues and economic values,
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