Smoking Matters

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“Smoking Kills”. Two simple words to describe something horrible, yet millions of people in the world still continue to smoke. Smoking has plagued the world since it came out in the 9th century, and now the ever-prescence of cigarettes in the 20th century and new electronic nicotine vaporizers have made smoking more common than ever. Although the government views nicotine and tobacco as a legal drug, it still has many illegal sides to it; underaged smoking is at the highest ever with the introduction of electronic cigarettes. Smoking is seen in the world as “”normal””, but there is an underlying epidemic of nicotine addiction and abuse.

At a quick glance of this image, it seems like a normal cigarette advertisement with your usual “”Smoking Kills”” slogan on top. The focus is on the cigarette itself, as it is at almost takes up the entire photo. The angle of the cigarette is also important, as we can see what looks like bullets inside the cigarette paper. If the cigarette was shown at a horizontal angle facing away from us, we wouldn’t have ever known there were bullets inside this cigarette.

The photo uses two very similary but different common items to portray one common message. There is a cigarette, and the cigarette is loaded with bullets. The advertisement persuades us not to smoke. The advertisement cleverly brings up a question in our mind; “”What happens if we smoke that cigarette?”” The answer is clear, when we light up that cigarette, the bullets will shoot inside us and cause our death. This is use of logos, the picture is clear in depicting you WILL die if you smoke that cigarette. The next time someone who sees this advertisement opens up another pack of cigarettes, they will remember this picture and think otherwise.

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