Sexism- Sexism, prejudice or discrimination based on sex or gender, especially against women and girls. Are women treated with the same standards as men? Burton, L. (2015). Underrepresentation of women in Sport leadership: A review of research. Sport Management Review, 18(2), pp.155-165. Women have had a great increase in participation in sports, however, their leadership role in sports is still not there yet. This can be linked to the stigma that a leadership role should be given to some with masculine traits.
Also, that the social institution is mainly organized around crucial forms of masculinity as acceptable, while condescending others. Within the U.S. the intercollegiate sports system, women have lost leadership positions since Title IX was officially passed and implemented. The power is given to leadership roles as a result of increased resources and opportunities provided to women’s athletic teams since more resources were brought in more men were brought into programs to hold such positions. educated in the field of sports. Fink, J. (2015). Female athletes, women’s sport, and the sport media commercial complex: Have we really come a long way, baby?. Sport Management Review, 18(3), pp.331-342.
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Participation for women’s athletics has greatly increased however it’s still less prevalent than male athletics. In the 2012 Olympics, women’s participation was at an all-time high but still wasn’t equal to that of a man, despite the women being just as impressive as the male athletes. Even with participation at an all-time high the marketing and coverage aspects of these events were greatly jet lagged. In studies, it was actually shown that coverage of professional women’s events has actually declined. This is believed to be because the major news sources don’t actually cover these events at all.
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