Sales strategy of Supermarkets

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To explore has E-Commerce affected the sales strategy of supermarket one must focus on types of e-commerce, impact of such e-commerce on sales strategy and the interrelationship between sales strategy and e-commerce. The aim of this research study is to focus on the relationship between e-commerce and its implementation in super markets via the following objectives:

  1. To explore the key challenges that are involve during the e-commerce strategy formulation process in Tesco direct.
  2. To understand the benefits & opportunities that e-commerce gives to create an efficient sales strategy of Tesco direct.
  3. To discover the importance of relationship between e-commerce and sales strategy for the sustainable growth of Tesco direct.
  4. To inside into how e-commerce may give competitive advantages to Tesco Direct.
  5. To generate the possible reasons behind the adoption of e-commerce of Tesco Direct.
  6. To explore whether any problem is faced by Tesco direct for the implementation of e-commerce based on SWOT analysis.

The Context(s):

As the research will be intend to identify the impact of e-commerce on the development of sales strategy and its impact on supermarkets, it is important to define the terms. The goal of e-commerce strategy and formulation lies in gaining an understanding of different strategy options and their implications, and then iteratively evaluating arguments in favor or against these options. The research should focus on Tesco direct and its major competitors.

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For this research Tesco direct has been chosen. Tesco, well known as Britain’s leading food retail group with a presence also elsewhere in Europe, Asia and the United States has also been a pioneer online. Tesco opened its first store in Edgware, North London in 1929. Now Tesco direct has more than 8000 products. The major part of this study should include a valid attachment; the relationship between e-commerce adoption and the sales strategy on supermarkets, more specifically on Tesco direct.

According to Bocij, (2005) E-commerce means selling products online via the Web. Likewise, Whinston, (1997) defines the term e-commerce more clearly. Whinston said, depending on whom you ask, electronic commerce has different definitions.

  • From a communications perspective, electronic commerce is the delivery of information, products/services, or payments via telephone lines, computer networks, or any other means.
  • From a business process perspective, electronic commerce is the application of technology toward the automation of business transactions and workflows.
  • From a service perspective, electronic commerce is a tool that addresses the desire of firms, consumers, and management to cut service costs while improving the quality of goods and increasing the speed of service delivery.
  • From an online perspective, electronic commerce provides the capability of buying and selling products and information on the internet and service delivery.

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