To explore has E-Commerce affected the sales strategy of supermarket one must focus on types of e-commerce, impact of such e-commerce on sales strategy and the interrelationship between sales strategy and e-commerce. The aim of this research study is to focus on the relationship between e-commerce and its implementation in super markets via the following objectives:
As the research will be intend to identify the impact of e-commerce on the development of sales strategy and its impact on supermarkets, it is important to define the terms. The goal of e-commerce strategy and formulation lies in gaining an understanding of different strategy options and their implications, and then iteratively evaluating arguments in favor or against these options. The research should focus on Tesco direct and its major competitors.
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For this research Tesco direct has been chosen. Tesco, well known as Britain’s leading food retail group with a presence also elsewhere in Europe, Asia and the United States has also been a pioneer online. Tesco opened its first store in Edgware, North London in 1929. Now Tesco direct has more than 8000 products. The major part of this study should include a valid attachment; the relationship between e-commerce adoption and the sales strategy on supermarkets, more specifically on Tesco direct.
According to Bocij, (2005) E-commerce means selling products online via the Web. Likewise, Whinston, (1997) defines the term e-commerce more clearly. Whinston said, depending on whom you ask, electronic commerce has different definitions.
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