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retail strategy

Consumer Behaviour Consumer behaviour GHANSHYAM SINGH What kind of decision process can you expect in the following cases and why ? (a) Purchase of a greeting card for a close friend. (b) Purchase of an after shave lotion/moisturizer. Ans. Before giving answer... [ view article ]

Tag:brand strategyconsumerproductretail strategy

2 Pages

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Words: 590

Reimagining Customer Experience Customers should be treated differently according to their needs, and the storekeepers should ensure that they understand their customer and satisfactorily offer them services. For the stores to be able to serve their customers efficiently, they should observe diversity in... [ view article ]

Tag:CustomerOrganizational Behaviorretail strategyservice

3 Pages

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Words: 847

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