Research proposal on business strategy Abstract Strategy and strategic planning is very important to maintain a business in a good way. It helps to be topper in the market. Mission, vision, goal, objective, and core competencies got new life through strategic planning. Ansoffâ€™s growth matrix, space matrixes are one of the factors that is needed to create strategic planning. So this thing is essential to flight in the market with quality and value for money product
The success of a company depends how the management drives the company. Without making a good and efficient strategy it is impossible for a company to carry out their business successfully. The more efficient the strategies are of a company are the chances or probabilities are higher to see the face of the success. As mentioned that every business needs strategies which can be for long time or short time. Without strategy itâ€™s not possible for any business to exist. Nowadays with the changing world it has become very tough for the companies to compete with their competitors and keep themselves alive in the market. With the changing world the tool of strategies has also been changed. It helps the businesses to do it in a more efficient ways nowadays, which was not possible before. Here on the report we will see how the business strategies of different companies are helping the businesses to run more efficiently and successfully.
â€˜â€™ICI Bangladesh Manufacturers Limited was a subsidiary of world renowned multinational ICI Plc and was a listed public limited company under Dhaka Stock Exchange. In 1992 ICI Plc divested its shareholding through a management buyout and the company name was changed from ICI Bangladesh Manufacturers Limited to Advanced Chemical Industries (ACI) Limited. ACI Formulations Limited, a subsidiary of ACI, became a public listed company through direct listing. ACI has diversified into four major strategic business divisions which include Health Care, Consumer Brands, Agribusinesses and Retail Chain.â€™â€™
|Our Mission Mission of a company tells us about an organisation purpose, why do they exist and the reasons for existing. It also defines who your customers are, identify the products which you will serve and in which area you want to operate.|
|â€œACIâ€™s mission is to enrich the quality of life of people through responsible application of knowledge, skills and technology. ACI is committed to the pursuit of excellence through world-class products, innovative processes and empowered employees to provide the highest level of satisfaction to its customersâ€.|
|Our Vision A vision can be defined as an image of the future which a company wants to create.|
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