RED BULL Background Whilst visiting Asia in 1982, Austrian entrepreneur Dietrich Mateschitz discovered a beverage that had a vitalising effect on mind and body and brought it to Europe - today this drink is better known as Red Bull. Selling over a billion cans a year and available in over 72 countries, Red Bull is the number one energy drink worldwide, and the third biggest soft drink* in the U. K. Red Bull has been scientifically proven to support the metabolism, improve endurance and alertness as well as increase physical and mental endurance as well as increase feelings of well-being, in short - to stimulate body and mind! And with an 85% share of the functional energy drinks market in the UK, Red Bull remains the market leader. Red Bull & Sport The important factors for any sportsperson, particularly in competitive sports, are endurance, concentration and fast reactions - all of which Red Bull can improve. Popular amongst athletes, Red Bull first forged its reputation among alpine skiers and downhill racers as a functional energy drink that worked. Since then, Red Bull has developed especially close and varied links to extreme, fun and adventure sports including; snowboarding, inline and speed skating, beach volleyball, surfing, sailing, kayaking, free-skiing, base jumping, freeclimbing, mountain biking, paragliding, triathlon and windsurfing to name a few. Supporting those in the industry, Red Bull sponsors many extreme sports athletes all over the world such as, Basejumper Felix Baumgartner, Kitesurfer Robby Naish, Kayaker Shaun Baker and Skateboarder Ali Cairns. Red Bull is also heavily involved in motor sports from Formula One to Superbikes. Source: http://www. infomat. net/infomat/rd741/rd1/database/red_bull/index. asp
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