Concept Design Services (CDS), Linda Fleet, marketing director of CDS is working with design house, providing end-to-end product design, manufacturing and high-quality designer goods distribution integrated service provider. All three types of operations management responsibilities have been working, the implementation of CDS which helps them succeed. Direct responsibility, is directly related to the service and delivery of products and production activities. Before that, they used to do industrial moldings' as aerospace and some cheap household goods. According to Linda fleet management, they found that they could also become one of the main advantages of high produce profitable business. They all went to the company's customer service, so retain revenue customers and win new customers the ability to contribute. Indirect responsibility is involved in activities with other parts of the CDS interact. However, CDS new products need more complex mechanical and longer working hours. As the company grows, enlarged the demand for their products, operations management is to achieve time efficiency is very important. This is crucial, because it makes the right production plan through coordination between sales, manufacturing activities and design. Promote the company's costs, so if effectively managed, can reduce the cost of the entire enterprise. Broad responsibilities involve scanning is a political environment, social and business in which the existence of the organization is to understand the broader context of its mission. In its production process and the complexity of delivering services require good management, if they are to meet their customers' needs time to succeed. Through proper operation and management, stock appeared greatly accurately forecast sales lead to lower delivery costs reduced. If managed properly, could damage the product and customer traffic adversely affect the company's reputation. In any case, the role of operations management can be highlighted by achieving business goals. Minimize costs, maximize revenue and avoid excessive investment, and the development of future innovation capacity. Operating performance objective is to ensure the proper operation of resource allocation, there are performance necessary to monitor, review the operation and record. A solution role in this process is the performance that relates to the internal and external factors that are associated with the appropriate measures to identify administrative competitiveness. This enables organizations to describe performance goals to measure its results of operations of the five basic operations are performance objective are quality, speed, reliability, flexibility and cost. Quality is very important in our list of performance objective, as many authorities believe it is the most important. The meaning of quality is a service and product, as it should be. In other words, it is consistent with its specification. CDS external influences customers complain less, this will make it easier for customers and good quality satisfaction. This brings more revenue CDS. If the CDS high quality consistency for all business processes and activities will progress is being made very few mistakes. This usually means that, CDS costs are saved, and increased reliability of the response speed increases. Speed â€‹â€‹is saying 'responsiveness of speed' shorthand. This means that the external or internal customer requests a product or service, and they get it to the interval. CDS external speed is important, because it helps to quickly respond to customers. This is usually a positive consumer will be more prospective to return with more business observation. Sometimes it is possible to charge a higher price when the service is fast. Have a great impact on the speed of the internal relationship between cost reduction will mean faster throughput customers reduce costs. When the material system in the long 'hang around', as well as more opportunities for them to get lost. Dependability refers to the time customers receive their products or services on. External Dependability is generally considered a good thing by the customer. Of course, late delivery of goods and services can be considerable stimulus customers. CDS can guarantee its sustainability and success is also equipped with an increase in customers provide more opportunities for companies and of brands CDS return. CDS internal reliability is to save time, save money directly and through a CDS stability to enable it to improve its efficiency. Flexibility always means "to change the operation in some way." Flexibility subdivided into different types of products or services flexibility , delivery flexibility, mix flexibility, volume flexibility. For external flexibility to benefit CDS, CDS they can let consumers to customize their new product or service and they want to deliver by the CDS. It also allows CDS to make a huge number of products or services in order to reduce costs. (Slack, 2007). It allows the internal impact of CDS, to meet our customers faster response in dealing maintain the reliability of the change based on market demand and contribute to the provision of goods and CDS save time and money. First, the cost structure of different company can vary significantly. Note how the costs of different types of four different examples. Second, and most important, the other four performance objective are caused by internal, to reduce costs. CDS must manage their own products, a large number of products produced. It can save more costs, it can make more profit. Price is very important for each customer. If cheap, you can get good quality products, every customer will buy as much as they can. Volume: It is considered high. While this case study does not specify the amount of production, it can be inferred yield. Another sign of mass production is, CDS from its key line subcontract to other mounding company, so they can focus on producing its own concept. Variety: It considers the reasons for the high cause CDS market is a highly competitive, innovative design which determines the corporate life. CDS's capacity of develop products that are stylish, and its adaptability to change, because change is the key to the fashion business survival. Change: It also believes that the reasons for the high variety, CDS is forced to continue to produce innovative design, will retain their customers are interested in, and therefore maintain a high demand for the same reason. Visibility: You can consider is the high and low. When there is the visible part of the operation of final product I do not think they'll like this better if they insist they know best plastic molding, specializing in it, which makes standardized speed up production processes and reduce their unit costs. In operation, I believe that if they separate from other business cooperation activities, but mainly decided to do or from a central executive body, it works to their advantage. This is because, through the provision of priority, designers, which caused delays and friction within the company as well as to customers waiting. For the CDS must also improve their business, they need to develop a more accurate and reliable sales forecasts in order to achieve : higher utilization , better customer service and cost savings. Provide cross-training between designers and marketing departments in order to improve sales forecasting additional activities can be carried out. From product testing to scheduling and forecasting work closely with all aspects of those unit costs will be reduced, because the waste reduction will be minimal, and provide feedback to the designer. This will let them know what the feedback of marketing products out there getting greetings, EM brass and what is and what is not. The company seems to be more and more clients from a narrow El has been re -based accounts, which is why the separation operation, so that more concentration should be placed on them to ensure they select and hire guaranteed, and tell them they are a priority for some can easily change their states that its operation is visible, but not to their satisfaction. As for the other part of the normal activities of daily orders and can be set to meet the flexibility and scope of these commands so that you can request from that seems to take longer, so deal with a wider range of color variations speeding customers who may not have weighty order to allow both types of client needs treatment.