National Basketball Association (NBA) is one of the topmost basketball leagues in North America. It has a total of thirty teams. The largest percentage of its audience is made of the youthful population.
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For instance, 45% of its fans who regularly watch games are aged below 35 years. In addition, males make up the large percentage of NBA fans. Indeed, only 30% percent of the fans are women. Research also shows that 62% of the fans are aged between eighteen and fifty-four years old. According to the available demographics, there are two potential markets segments that are yet to be tapped. These segments include; the population below the age of eighteen years and individuals who are aged above 55 years (Pritchard, 2013).
NBA will majorly target the population aged 51 years to 67 years of age. NBA will also target the population below 18 years. These two segments are viable target markets where the organization can grow. For instance, according to demographics, in a group of four NBA fans, only I fan is above 55 years old. This implies that the fans aged 55 years and above many only 25% of the overall audience. As a matter of fact, this is a viable target market. The segment is actually much profitable since it consists of a relatively large population. The number of individuals in this particular age bracket, the so-called Baby Boomers is approximated to be 74.9 million. The association has spent less than 5% on advertising that is geared towards this particular segment. The population has huge amounts to spend. The spending by Baby Boomers is also expected to significantly increase. To add on, Baby Boomers control approximately 70% of the total disposable incomes in the United States. NBA will, therefore, tap this attractive resourceful segment.
National Basketball Association will also target the population under the age of 18 years. The segment consists of individuals who are in their junior schools as well as in high school. These are individuals who have a low buying power since they are not earning. They depend on their parents. These population extensively make use and invest their time on various social media platforms. In addition, they want to be associated or affiliated with celebs and other distinctive role models.
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