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The Millennium Dome – a Report

The Millennium Dome – a Report Introduction This Report traces the history of the London Millennium from its origins as a signature statement with which England proposed to enter the 21st century, through the controversies that dogged its construction, financing, opening and operations during the year 2000, to its re-birth as the O2 entertainment complex […]

Marketing Portfolio for Starbucks

Marketing Portfolio for Starbucks 1.0       Executive Summary The report examines and analyses a portfolio of advertisements from Starbucks. The main segmentation criteria used by Starbucks is psychographic segmentation, targeting customers based on their lifestyle and attitudes. Starbucks aims to create loyal customers and reduce brand switching by offering a wide variety of products and special […]

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London’s Ships of Historical Interest Partnership – Marketing Plan

London’s Ships of Historical Interest Partnership – Marketing Plan Executive Summary London’s Ships Partnership is not simply a tourist attraction, but a serviceable brand. Counting Maritime Vessels including the historic 1577 Golden Hinde and the World War II cruiser HMS Belfast, they provide an excellent source of national interest in a nation of naval history […]

Marketing Plan for Introduction of Multi-functional Remote Device of JKL Plc

Proposed Marketing Plan for Introduction of Multi-functional Remote Device of JKL Plc, UK. Section 1: Introduction and Background This report entails the development of a marketing plan for the launch of a new product, a Multi-functional Remote Device (MRD), to be presented to the Investment Committee of JKL Plc. JKL Plc is a large London […]

Marketing Plan For an EU Destination Aimed at Penetrating a Market

Write a marketing plan for an EU destination (excluding the United Kingdom) aimed at penetrating a market that that is not currently the main market for the destination. Marketing Portugal to the North American market Introduction Portugal is a major tourist destination in Europe, with the capital of Lisbon attracting more tourists than any other […]

SmartBackpacker Crowdsourcing App

SmartBackpacker App 1. Executive Summary SmartBackpacker is a paid crowdsourcing app that will provide travelers with up to date reviews, recommendations and tips from other travellers. From the best places to get your laundry done in Timbuktu to the best stall to buy a taco in Mexico City, SmartBackpacker will hopefully become the must have […]

International Marketing Plan for London’s Ships

International Marketing Plan for London’s Ships 1. Executive summary This report presents an inclusive international marketing plan which has been formulated for London’s Ships, operating in the tourism industry of the UK. The marketing plan primarily aims to generate awareness within its target market regarding the products and services offered by the enterprise. This plan […]

Internationalisation of Nicolites e-cigarette in India

Introduction There are a number of factors that compel businesses to trade and market their products internationally. For instance, international marketing enables businesses to (1) increase their customer base and market share, (2) minimise their reliance on any single market and (3) avail benefits of becoming multinational brand (Buckley and Ghauri, 2004). Over the last […]

A Case Study Of T Mobile CRM Marketing Department

The Impact And Success Of Customer Relationship Systems: A Case Study Of T Mobile CRM Marketing Department 1.1 Introduction As has been commented upon in academic research, “today, in the business world, management recognises that customers are the core a business.” Expanding market share for any business relies upon the strength of their ability to […]

As a brand manager how would you build a brand?

Introduction The American Marketing Association (1960, pp. 9-10), stated one of the first definitions of a brand. They stated that a brand was “a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those […]

Why Is It Important For An International Marketer To Study Culture

Why is it important for an international marketer to study culture? Outline the main techniques available for undertaking cultural analysis? Where once marketers of goods or services may have targeted customers only in their domestic market, the globalisation of the business environment through improved technology, reduction in trade barriers and emergence of large multinational corporations […]

Leadership of Anne Mulcahy

CASE #1: Anne Mulcahy – Xerox CEO David Rieker Anne Mulcahy was an employee of Xerox for 24 years that she spent within Sales, Human Resources and served as the chief of staff for former CEO, Paul Allaire. At 47 years old, all of that changed when Mulcahy took over as the CEO of Xerox. […]

Marketing Strategy

Marketing Strategy: In contrast with the research findings of Scherer at al. , it is that in the pharmaceutical company large number of the diversified portfolio might not return huge profits. The strategy of the Rumack pharmaceuticals was that they expanded their product range to sustain and then capitalize upon the market share, which the […]

Evaluating the impact of E-Marketing

Evaluating the impact of E-Marketing Introduction The development of e-marketing has been one of the most important and influential trends in the field of business, marketing and Information Technology offer the past decade. It has revolutionised the manner in which certain businesses market their products and the advent of social media offers the potential to […]

Effective Market Research and how it can be Conducted

There are many academics that suggest the correct way to conduct market research (Lockett & Blackman, 2004; Beall, 2010), but in truth, there are a variety of different ways that are effective dependent on the situation. Kolb (2008) states the research process is comprised of four steps, which are; determining the research question, choosing the […]

Differences Between Goods and Services

Differences Between Goods and Services This question will be answered in three distinct sections. In the first section the major differences in the evaluation of goods and services will be outlined and in the second section the reasons behind these differences will be examined further. In the third and final section it will be important […]

The differences between manufacturing and service organisations

This essay will briefly describe the development of services thinking within the Operations Management paradigm. The discussion will subsequently identify differences between manufacturing and service organisations. The first part of the discussion will draw to a close with a brief mention of hybrid manufacturing/service organisations. The second part of the essay will outline the unique […]

Critically discuss relevant SME and entrepreneurial theory and provide critical thinking regarding marketing practice using examples and supporting evidence.

Introduction The emergence and growth of small to medium enterprises (SMEs) globally has generated increasing interest into research on how the strategy and tactics of these companies differ from or overlap with general marketing theories, as well as theories designed for multinational corporations (MNCs) (Bridge, O’Neill, & Cromie, 2003, p. 123). Through definition, SMEs benefit […]

Why Consumer Behaviour is Useful From The Perspective Of The Marketer

Why consumer behaviour and an understanding of such processes is useful from the perspective of the marketer Introduction Marketers in today’s business environment are presented with the particular challenge of circumventing conflicted messaging, over-saturation of marketing initiatives, and consumer hesitation and guarded behaviour in order to achieve their objectives of enhancing long term brand loyalty […]

The Federation Internationale de Football Association (FIFA) – Marketing Strategy

Select an organisation of your choice and produce a report which analyses their current marketing strategies and make recommendations for improvements to their marketing strategy. Date authored: 05 th September, 2014. This report will note upon the marketing strategy of The Fédération Internationale de Football Association (FIFA; the association based in Zurich was founded in […]

BP’s Marketing Strategy in Changing Business Environment

BP’s Marketing Strategy in Changing Business Environment 1. Introduction Multinational corporations operating in complex and diverse political, economic, social and cultural environments have to improve, adjust and develop their marketing strategies on a regular basis (Bamberg, 2009:46). Changing environmental factors create new conditions for their operating, which often require considerable and serious changes in strategic […]

Are The Seven P’s Really Mutually Dependent

Are The Seven P’s Really Mutually Dependent? The marketing mix is a very simple concept, widely accepted as being of high utility in the management of the marketing function. Critically discuss the interrelationships between the seven P s of the services marketing mix. Are the seven P s really mutually dependent as some observers would […]

Approaches to the Study of Consumer Behaviour

Economic Man, Psychodynamic, Behaviourist, Cognitive and Humanistic Consumers possess considerable discretion to make independent and autonomous choices about what they will and will not buy, from whom they will buy, as well as from whom they will not, and this purchasing power leaves most businesses that are not monopolies little choice but to adopt a […]

Target Market Segmentation

Introduction The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from […]

Swot Analysis And Recommendation Finance Essay

This report is going to evaluate ITV PLC strategically using the SWOT analytical framework. This will need to highlight and evaluate the major strengths, weaknesses, opportunities and threats facing the company at the moment with appropriate key recommendation(s) as to future policy objectives. Contents Terms of reference: This report is going to be prioritised on […]

Study On The Us Stores Takeover Of Morrisons Finance Essay

The US Stores’ market performance is unsatisfied. The share price and P/E ratio of the firm have been dropping. The company intends to carry out a strategy to expand world-wide markets by acquiring a major UK retailer. Merger and acquisition is one of the approaches to achieve the corporate strategies, such as expanse the market […]

Risk framework analysis

Table of Contents Introduction Types of Business Risks Risk Framework Strategies and Initiatives of the Selected Companies Effective Risk Management Framework of Abu Dhabi Insurance Company ·Assessment Techniques ·Effectiveness Measures Risk Management tools in Market International Insurance Company Abu Dhabi National Insurance and Market International- A comparison of financial statements 1.Capital management framework: 2.Regulatory Framework: […]

Research intro Pricing Strategies and Key Variables loans

As technology has advanced, retailers were able to improve their profit margins despite the prevailing competitive environment. They are well aware of their customers’ buying patterns and behavior. They know how to satisfy the needs and wants of their customers while saving a sufficient amount of profit margin for themselves. The reason why product based […]

Report on Portfolio Management for Investors

When investing in some securities, investors are expecting to receive returns, which will compensate the risks taken. Usually, investors form a portfolio, which involves a number of securities, and expect them to generate returns. However, by buying, for example, stocks of leading companies in flourishing industries is not a guarantee of high returns and the […]

Questions Evaluating Financial And Project Management

‘Investment appraisal should add value to the business organization’. Do you agree? Critically analyze the main discounted cash flow techniques available to management. I totally agree with the fact that investment appraisal will add value to the business organization. Though a trade assessment is an examination into the rule of prospects by means of admiration […]

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