Essays on marketing

Gucci, Louis Vuitton and Vertu Introduction In the high end retail market, Gucci (1921), Louis Vuitton (1854) & Vertu (2000) are three successful so-called luxury brands. However, creating luxury brands is a difficult marketing exercise. Marketers are moving from the traditional marketing mix approach towards... [ view article ]

Tag:brandsGucciluxury

3 Pages

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Words: 850

British Brand Durex Durex is an established British brand manufacturing by SSL International. The name Durex refers to the short terms of “Durability, Reliability and Excellence. ” (Durex, 2010) Durex aims to be highly innovation and socially responsible which have made Durex the... [ view article ]

Tag:companyDurexinnovation

3 Pages

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Words: 850

China Airlines Marketing Strategy Marketing Strategy China Airlines on Guam CASE SYNOPSIS: This is a case study about how a foreign carrier, China Airlines, adapts it strategy competing in the Guam-based airline industry. The case traces the company’s history on Guam from setting up... [ view article ]

Tag:airlinesChinaMarketing StrategyTaiwan

3 Pages

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Words: 850

The Marketing Strategies of Apple The Marketing Strategies of Apple, Inc. Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants for services and products. It could also be a segmentation of people on the basis of behavior, culture... [ view article ]

Tag:AppleApple productseconomic senseMacstrategies

3 Pages

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Words: 850

Target Marketing in Bottle Water 1. Target marketing and market segmentation of Bling H20 Bling H2O crystal-encrusted of Beverly Hills is the inspiration of Kevin G. Boyd, a Hollywood writer-producer. While working on various studio lots where image is, well, everything, he noticed that you... [ view article ]

Tag:Bottle Watercompanydevelops productsH20market segments

3 Pages

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Words: 850

The Seven External Factors of the Market Place The Seven External Factors of the Market Place Today I will explain one by one each of the seven external factors. To start: The Political-Legal Environment: It is a political and corporate relationship. Companies aim to franchise with and support... [ view article ]

Tag:firmsMarket Placemarketing strategiesModernizationtechnological

3 Pages

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Words: 850

My Decision Making Model My Decision Making Model Experience MMPBL/500 July 12, 2010 Mr. Chuck Millhollan Abstract Throughout every day of our lives we are forced to make decisions although at times it is not the easiest task. As a result, decision making models... [ view article ]

Tag:decisionseducatorMacquarie DictionaryModel Experience

3 Pages

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Words: 850

Leadership of Anne Mulcahy CASE #1: Anne Mulcahy – Xerox CEO David Rieker Anne Mulcahy was an employee of Xerox for 24 years that she spent within Sales, Human Resources and served as the chief of staff for former CEO, Paul Allaire. At 47... [ view article ]

Tag:Anne MulcahybankruptcyCEO typecompanyleadership

3 Pages

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Words: 850

Market Feasibility Study on Pencorder TABLE OF CONTENTS Title Page Acknowledgment i Executive Summary 1 Chapter 1: The Problem and its Scope 3 Brief Background of the Study 3 Statement of Research Objectives 4 Significance of the Study 5 Review of Related Literature 6 Scope... [ view article ]

Tag:doubtlessly synthesizeMarket FeasibilityPenCorderproductstudy

3 Pages

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Words: 850

Tata Motors 7 Introduction Traditional marketing mix consists of 4P’s (Product, Price, Place, Promotion) now it’s extended to 7P’s the additional 3P’s are useful for services industry which will help the company to provide good services to their consumers. Only the additional 3P’s... [ view article ]

Tag:innovationmarket dynamicsprocessesservices industry

3 Pages

20 Downloads

Words: 850

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