Marketing: Cats Cafes

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  MARKETING: CATS CAFES So far, CATS Cafes is a popular and productive business that specialises in the distribution of sugar, chocolate, and tea both at wholesale and retail levels. The company’s effective leadership has been useful in helping the CATS Cafes attain its objective. The organisation leadership has also been useful in supporting the organisation’s current development. The business mission is to provide quality products to its customers. The business is equally involved in the promotion of fair trades that benefits producers. However, despite witnessing significant development, the business has been experiencing regrettable challenges in its market promotion plans. Therefore, the knowledge on the current academic theories will be essential in helping CATS Cafes advance its marketing programs. The available information states that since its establishment, the company has been witnessing sustainable growth. The organisation growth has led to job creation and establishment of essential programs that support environment sustainability. The business also has strong and reliable customer royalty. Furthermore, the business has been witnessing the growth on its production line. However, for a company to effective progress in the modern competitive market, the organisation managers should consider initiatives that would support relationship-marketing plans. In its new marketing plan, the organisation managers have the mandate of ensuring that community members and potential customers are adequately involved in the promotion of the organisation’s products and services. The involvement of customers in the business marketing plans will largely help CATS Cafes managers understand market needs and the trend in customers’ interests. In most instances, the knowledge on customers’ need and market trend help business entrepreneurs advance the quality of its products to meet the market ever-changing needs (Stephanie & Joanna 2004, p.289). Moreover, based on the current CATS Cafes popularity, the inclusion of effective marketing relationship initiative in its marketing and promotion plan will be essential in supporting the reduction of the business production cost, advancing personalised attentions, and increasing the production of unique goods and services So far, the CATS Cafes advertising initiative are ineffective and unproductive. As a result, the company is facing major challenges in promoting its products in the new and existing markets. The increase of competitors in local markets has also reduced the business profitability. Additionally, the accessible data indicates that CATS Cafes management team does not have the necessary skills and competence on advertisement. In addition, as Catherine observes, the cost of hiring external promotion agency is relatively high. Currently, the company use printed media and local radio in promoting its products. However, to progress in the modern market, CATS Cafes leaders need to make effective application of the knowledge on relationship marketing initiatives. Modern relationship marketing will assist CATS Cafes leaders appreciate the need to adopt effective initiative for retaining its customers (Estell 2002, p.41). Effective adoption and application of relationship-building relationship is also essential in creating reliable and sustainable competition strategies (Mitchell 2002, p.30). The creation of reliable competitive advantage will also be useful in helping a business reduce its promotion costs. In addition,

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