Homework 1 Answer question number 17 at the end of chapter one and question number 18 at the end of chapter two; and the internet exercises on page 10 and page 46. Chapter 1, Question 17. Given an example of a recent purchase you made where the purchase wasn’t just a single transaction but rather part of an ongoing relationship with the seller. Discuss what the seller has done (or could do better) to strengthen the relationship and increase the odds of you being a loyal costumer in the future. Answer: I recently bought a 2010 Ford 150 XLT in a local but big dealership here in San Antonio. This is my 4th vehicle that I bought from the same dealer. My experience in this place was not the best but I had to go there because that was the only one that had the incentives and discounts that I was looking for. First of all every time that I’m going to buy a car I know is going to be very frustrating. I spent from 6 – 12 hours every time I go for it, because the sales representative wants to play the game of, “I can’t give that because this” and a whole lot of stories and excuses. I do my homework before buying a car, but they think that all the customers are a little mentally challenge and they can get away with everything they want. That is why I spent so many hours trying to get them to my point. I think what they can do to improve the relationship is just stop lying period and just make the sale. All those hours that wasted and the sales representative as well, he could have more customers and make more money, instead they decide to play that game with you but at the end I got the deal that I want it from the beginning. To me I don’t think that is a good business practice having an employee wasting that many hours with a costumer instead of giving a good deal and jump to the next sale. Chapter 2, Question 18 In your own words, explain several reasons why a marketing manager should consider international markets when evaluating possible opportunities. Answer: It’s easy for a marketing manager to fall into the trap of ignoring international markets, especially when the firm’s domestic market is prosperous. Yet, there are good reasons to go to the trouble of looking elsewhere for opportunities. International trade is increasing all around the world, and trade barriers are coming down. In addition, advances in transportation and communications are making it easier and cheaper to reach international customers. With an Internet web site, even the smallest firm can provide international customers with a great deal of information and easy ways to order at very little expense. E-mail communications and interactive electronic ordering on the Internet are fast and efficient whether the customer is a mile away or in another country. Around the world, potential customers have needs and money to spend. The real question is whether a firm can effectively use its resources to meet these customers’ needs at a profit. Internet Exercise Page 10 www. target. com How many different manufactures’ products are shown? Would consumers be better off if each manufacturer just sold directly from its own website? Answer I clicked on electronics and is about 20 different manufactures products. I don’t think consumers would be better off buying straight from the manufacture’s website because going to big retail store like target you find better discounts, why? Because these big corporations buy products in massive quantities –meaning- bigger discounts, which allow these corporations to sell items with a great discount and still make a good profit. Internet Exercise Page 46 www. watchreport. com Go to the site www. watchreport. com and identify a watch from one of Timex’s competitors that you think offers attractive new features or benefits. Do you think that Timex should offer a similar watch? Why or why not? Answer After an extensive research, I could not find a better watch than the Timex Ironman Global Trainer GPS Watch. As of 1 August 2010 this watch appears to be one of the most sophisticated training watches currently available.
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