Market Feasibility Study on Pencorder

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TABLE OF CONTENTS Title Page Acknowledgment i Executive Summary 1 Chapter 1: The Problem and its Scope 3 Brief Background of the Study 3 Statement of Research Objectives 4 Significance of the Study 5 Review of Related Literature 6 Scope and Limitation of the Study 8 Operational Definition of Terms 8 Chapter 2: Research Methodology 11 Research Design 11 Research Environment 11 Research Respondent 12 Research Procedure 13 Chapter 3: Presentation, Interpretation and Analysis of Data 15 Chapter 4: Findings, Conclusions and Recommendations 30 Findings 30 Conclusion 31 Recommendation 32 Bibliography 33 Curriculum Vitae 38 Appendices Permission Letter 35 Questionnaire 36 LIST OF TABLES Title Page Table 1. 1 – If there is a PENCORDER that can record presentations, discussions lectures and meetings, would you like to have one? 15 Table 1. – Would you like to customize your pen? 16 Table 1. 3 – Would you like it to be refillable? 17 Table 1. 4 – What are the major factors you consider in buying a pen? 18 Table 1. 5 – What is your purpose for having one? 19 Table 1. 6 – How many gigabytes would you like to have on your PenCorder? 21 Table 1. 7 – What audio device would you like to come with the PenCorder? 22 Table 1. 8 – What color pen do you prefer to use? 23 Table 1. 9 – Which colors would you prefer for the refill? 24 Table 1. 10 – Would you like the PenCorder’s battery to be rechargeable? 25 Table 1. 1 – How long would you like its battery to last? 26 Table 1. 12 – Where do you want to purchase the PenCorder? 27 Table 1. 13 – How much are you willing to pay for the PenCorder? 29 LIST OF FIGURES Title Page Figure 1. 0 – Cebu Normal University 12 Figure 1. 1 – If there is a PENCORDER that can record presentations, discussions lectures and meetings, would you like to have one? 15 Figure 1. 2 – Would you like to customize your pen? 16 Figure 1. 3 – Would you like it to be refillable? 17 Figure 1. 4 – What are the major factors you consider in buying a pen? 18 Figure 1. – What is your purpose for having one? 20 Figure 1. 6 – How many gigabytes would you like to have on your PenCorder? 21 Figure 1. 7 – What audio device would you like to come with the PenCorder? 22 Figure 1. 8 – What color pen do you prefer to use? 23 Figure 1. 9 – Which colors would you prefer for the refill? 24 Figure 1. 10 – Would you like the PenCorder’s battery to be rechargeable? 25 Figure 1. 11 – How long would you like its battery to last? 26 Figure 1. 12 – Where do you want to purchase the PenCorder? 28 Figure 1. 13 – How much are you willing to pay for the PenCorder? 9 EXECUTIVE SUMMARY We can never erase the fact that students and professionals will always use a pen every day in our entire lives.

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