Malta – sustainable destination development

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Introduction

To understand what an exactly tourism management specialization is and have awareness what I am studying at school I had to first understand what is nowadays tourism and how to manage it. It is important for me that I have good understanding of what I am writing about and what is the area that I should base my project. Let me specify what tourism is and connected to that tourism management in order to continue and narrow down the research problem. Everyone in our lives was tourist at some point, and to define what tourism is can be difficult. Tourism is when people travel no more than one year to different environment for leisure, business or other purpose. Tourism is a dynamic and competitive industry that requires the ability to constantly adapt to customers’ changing needs and desires, as the customer’s satisfaction, safety and enjoyment are particularly the focus of tourism businesses. Tourism management is mostly about setting a plan or a solution for problem of course within tourism sector. It is about taking the decision regarding to our aims and resources. Tourism is one of the biggest earning incomes in each of the countries around the world. It is important to manage it well to changing needs mentioned before. Tourism industry include: transport, accommodations, food and beverage, establishments, shops, entertainments and events, activity facilities, and a variety of hospitality service providers who deliver service to individuals or groups traveling away from home. Tourism product is not produced by some organization, specific people or group, or governmental agency; rather, it is defined as “a satisfying visitor experience.” Tourism definition is about every activity and experience that a tourist meets during his or her entire trip away from home. As this project has to be based on my internship experience that I had in my second semester I want to give a touch of information where I have been and what I did. In year 2010 I had great opportunity to have my work placement in 5 stars Corinthia St. George’s Bay Hotel situated in small but exotic country – Malta. I was working in different areas beginning from food & beverage, events planning, weddings and finishing at front desk. This time gave me big competence how hotels work, and how hospitality is important. Finally I could implement my knowledge from school in to practice and having a great start for my future career.

Destination

Malta is a small island situated in the bottom of south Europe, lies in a strategic position, between Europe and North Africa. Lack of natural resources, the strength of Malta, hasalwayslied squarely with its geographic position and the island has a checkered history of foreign rulers from the Phoenicians, Romans, Normans, Arabs, Spanish, Knights of St. John, the French and lastly the British. The island was a great fortress economy, with a 150-year reliance on the British armed forces. Post independence, in 1964, the island sold itself and became manufacturing hub,

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