Malaysia Leisure People

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General Introduction

Trends are changing universally. In Malaysia, a lot of the entertainment is chosen for people to spend their leisure time. Now a days, the standard of living and the stress from work and school is much higher than in previous years, so people now need time to relax just to release the stress. People now a days know how to plan and enjoy their leisure time. There are a lot of ways one can spend their leisure time, they can go to the cinema, traveling or may be reading. Gambling is considered a leisure activity. In this generation, the top most preferred leisure activity by young adults is to go clubbing. In Malaysia, clubbing is one of the famous night entertainments available for those who are between the ages of 18 to 26. This type of entertainment is mushrooming quickly, especially in the capital city, Kuala Lumpur. However, the clubs in Malaysia are not spread over a big area. They have specific spots for clubbing, so along these streets are filled with night clubs, bars and discos. Jalan Doraisamy, Jalan P Ramlee, Jalan Tun Razak, and Jalan Sultan Ismail are the few street names on which clubs are on a stretch. These places are where you find the people who are fascinated by night life, a lot of foreigners are found along these streets as well. People visit these places not only because they want to club, but also because they want to relax after a long day or week. Some tourists are curious about the night life in Malaysia. Some tourists don’t get to see these places because they come with children, and such places aren’t suitable for children. Rush hour is another reason why people would prefer to come to the bar in the evenings during happy hour, just to avoid the traffic. As time passed, clubs, pubs and night clubs with different themes, music and set ups starting opening around these areas. As a result the competition of the nightclub market became bigger and bigger and this is why many club owners joined the market for a while and before too long they had to close down because the competition is too tight. However, Asian Heritage Row is a row of clubs that is located on Jalan Doraisamy. The road is full of clubs facing each other. This dissertation will focus more on the factors that contribute to the success of Asian Heritage Row. The title is “The factors influencing the success of Asian Heritage Row” The dissertation will be divided into 3 parts, the 1st part covers about the entertainment industry, nightlife industry as well as the nightlife scene in Malaysia. The 2nd part covers the Analysis of the clubs in Asian Heritage Row out of which 8 of the managers were interviewed. The 3 rd part will be the recommendation of the research. Objectives:

  • The Factors that influence the success of Asian Heritage Row?
  • Define Success in the content of Asian Heritage Row?

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