International & Global Marketing

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International & Global Marketing

Executive Summary

The purpose of this report is to integrate the business idea in the form of a formal business plan. The business idea is implemented to analyze the business environment; Businessman with his business by helping to oversee the creation and presentation; And business and financial plan to implement the idea of ​​having a budget to work with. After its production, the business plan and plot optimal budget targets, and as such, suppliers and investors, etc., which, in its entirety for all that was mentioned above it is clear that the program will work as a business partner to help. Below is a summary of the report. It is recommended that you read the entire report. Table of Content Acknowledgement……………………………………………0 Executive Summary…………………………………………..0 Introduction………………………………………………05 The Product and Business Idea – Skagen Designs…………………………06 The Vision Care Industry……………………………………….07 Marketing Plan Of Skagen Desing Sun Glasses………………………….08 The 4 P’s of Skagen Designs……………………………………..09

  1. Product……………………………………………………….09
  2. Place…………………………………………………………10
  3. Price…………………………………………………………11
  4. Promotion……………………………………………………..12

Conclusion……………………………………………….15 References……………………………………………….16 Introduction Most customers do than to make it easier to see black. For them it’s a sense of style, health and safety, or to clients who need glasses to match the special duties of a commitment, whether it’s something standing still. designer eyewear sunglass market retail price ranging from a couple of dollars to hundreds of dollars a pair, Vision Monday, according to a $ 3 billion a year industry. Sunglasses for the high-fashion boutiques from the local hardware store, retail stores, and sold all kinds. Where do you want to increase your income and well-thought-out marketing plan, sell your sunglasses. at the behavior of sunglasses as the first deputy. Style, therefore, an important facet of marketing to emphasize the sunglasses. Your promotional materials to ensure that your target market will reflect the aspirations of the people who epitomize. Your customers and your marketing materials, your sunglasses to look cool and hip when you think about how the film is going to be wearing the same shade as they’ll be more inclined. The sun’s rays can cause physical damage to the eyes of many Americans and more memory. By urging the audience to market your sunglasses sunglasses provide protection. Talk about lenses, of 40 adults currently do not wear sunglasses and do not wear them while driving should be noted that almost half. The sun’s ultraviolet rays and the quality of information security without a pair of sunglasses that can cause harm to an audience that is beneficial. Some of their offerings by targeting a specific audience sunglasses companies narrow victory. Others in a way you will not be able to meet their unique needs of military pilots Marketing sunglasses if,

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