Tag Archive: innovation

British Brand Durex

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Durex is an established British brand manufacturing by SSL International. The name Durex refers to the short terms of “Durability, Reliability and Excellence. ” (Durex, 2010) Durex aims to be highly innovation and socially responsible which have made Durex the... [ view article ]

676 words | 2 pages

Tata Motors 7


Introduction Traditional marketing mix consists of 4P’s (Product, Price, Place, Promotion) now it’s extended to 7P’s the additional 3P’s are useful for services industry which will help the company to provide good services to their consumers. Only the additional 3P’s... [ view article ]

1633 words | 5 pages

Biotechnological innovations and Patent Law

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The issue of biotechnological innovations in many respects represents a substantial challenge to law.[1] The provisions in the European Patent Convention 2000(EPC) and the Biotech Directive are lacking in managing this challenge, in light of the fact that they are... [ view article ]

3662 words | 12 pages

Risks And Uncertainties In Innovation And Competition Essay Example Pdf

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Most business decisions are made with incomplete information and an uncertainty future. Managers have to deal with risks every day. More specific a company may have a great new technology but consumer acceptance of this innovation is mysterious. A competitor... [ view article ]

2496 words | 8 pages

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