Efe and Cpm

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Google Case Study EFE (External Factor of Evaluation) S. no| Opportunities| Weight| Rating| Weighted Score| 1. | In future Google expand their coverage of universe with alliance LSST. | 0. 05| 2| 0. 1| 2. | Google may explore new businesses in future related to telescope. | 0. 1| 2| 0. 2| 3. | After implementing of LSST telescope build up-to-the-minute image of internet, which will give him competitive advantage. | 0. 02| 2| 0. 04| 4. | After Acquiring YouTube; it can start new services for the business point of view or explore new talent. | 0. 03| 1| 0. 03| 5. Google can offer their professional services; for research and market trend to china mobile. | 0. 02| 1| 0. 02| 6. | Google can alliance with other telecommunication companies and provide services world wide neither in china | 0. 03| 1| 0. 03| 7. | in this situation Google have opportunity to utilize NASA expertise for innovation ; can inter into new business | 0. 05| 2| 0. 1| 8. | Google can start new portal like yahoo group and can increase their market share| 0. 05| 3| 0. 15| 9. | Google can become mass marketer portal like yahoo or MSN to add; Add on their home page. | 0. 05| 3| 0. 15| 10. Google can start new services like multimedia, private database and print media. | 0. 05| 3| 0. 15| | Threats| | | | 1. | Google partially depend upon some portal that is AOL and other in case of contract termination they may face problems. | 0. 1| 3| 0. 3| 2. | There is no long time entry barrier in this business. Many competitors can emerge in coming years with same services, better interface and names and can catch up Google’s market. | 0. 1| 3| 0. 3| 3. | If Google comes up becoming portal, it may lose its simplicity and comprehensiveness because of which favorite among its users. | 0. 1| 3| 0. | 4. | Google can get trapped in issues regarding privacy if it decides to go for highly personalized search for which it has to capture user’s personal information.

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