Haircut: Sports Clips Haircuts and Great Clips

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Mary A. Purchasing a service require more thought given the fact that most services are intangible things that consumer normally cannot touch, or taste. While it is a challenge for service providers to find the right marketing strategy for each of the service they provide, consumer’s on the other hand also face the challenge of choosing a service. There a lot of factors that influence consumer service buying decisions. Most consumers may consider price, quality of service, needs and requirements, location and whether or not the type of service gives them the satisfaction they need. To examine how consumers make decision to choose one service provider over another, this paper looks at why consumers will choose the service of one service provider over the other in each of the categories listed below: Haircut: Sports Clips Haircuts and Great Clips Sport Clips

  • Convenient locations, no appointment necessary, walk-in accepted anytime
  • Refer-a-friend and get a free MVP
  • Great customer experience and a great cut.
  • Basic haircut is $12 at a discounted price and $17 at regular price

Great Clips

  • Basic hair cut cost $14 for adult and $12 for children and seniors
  • Provide great customer experience
  • Reward customers for referrals and provide coupons even when no referrals are made
  • Ultimate convenience, online check-ins and walk-ins

Preference: As a consumer, my choice will be Great Clips. The reason is that Great Clips have locations close to my home and the price is lower than Sport Clips, when the price is not discounted. I have not been to Sports Clips but the customer reviews I have had on certain Sport Clips location already gives me a bad impression about their customer service. Dentist: Aspen Dental and American Dental Center Aspen Dental

  • Dentists are committed to treating customers with compassion and respect they deserve.
  • They believe in providing care that addresses both your short- and long-termdental care needs.
  • They promise to give comprehensive care in a judgment-free environment
  • Their dentists treat each patient as if they were family.

American Dental Center

  • Emphasizes commitment to providing the best possible service and accepts nearly all insurance plans.
  • They also have one of the highest Better Business Bureau ratings.
  • They continue to strive on every level to support Ohio’s dental needs and customer service is their number one priority.

Preference: I have never been to any of these locations, but after a few online searches, a look at the website and customer review, I will I will choose Aspen dental over American dental based on the great customer reviews. Automobile repair: Medas and Meineke Car Center Medas

  • Competitive pricing for repair and service
  • They charges $80 per hour for labor cost
  • Offer coupons that allow customers to save on service cost


  • Offer basic,

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