Entrepreneurial Business Assignment

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Business Assignment Entrepreneur Semester: 2 Kelly Hoppen MBE born in July 1959, and she is a famous designer around the world and she started her career in 1976. At the beginning, she got the work of the actor Martin Shaw and racing drivers. Only a small shop of she took in about £1 million in 2004(Rozhon, 2004), and her Notting Hill residence is valued about £6 million(SPEAR’S, 2014). At later period, the Kelly Hoppen were inspired by Chinese culture and started the East-Meets-West design concept which helped her get a new level of the design(Rutter, 2014). As entrepreneur author, designer and educator, Kelly Hoppen did a successful job, and her took apart in the BBC program ‘Dragon’s Den’, a show of investment(JEWISHNEWS, 2013). There are four companies belong to the Kelly Hoppen, Kelly Hoppen Limited, Kelly Hoppen Interior Limited, Kelly Hoppen Furniture Distribution Limited and Kelly Hoppen For YOO Limited(LINKEDIN, 2015). Kelly Hoppen started her company at 17 years old, and Kelly Hoppen Limited only has 35 people today(Paton, 2007). The companies of Kelly Hoppen provided a lot of the products, one for interior design and one for furniture retailed, etc(KELLYHOPPEN, 2015). But all these companies about the design, and focus on the interior design. The company is divided to the small companies, so the managers of one company could more focus on an aspect and work more efficiently. The small companies about a brand and around one topic, which about the interior, also increase the brand influence, market share and the customers’ groups(KELLYHOPPEN, 2015). The Kelly Hoppen series companies enter a market which has verity customers’ sorts, and which only faces to limited customers. Kelly Hoppen companies design the luxury and pretty interior rooms, and expensive furniture. As time goes by, the Kelly Hoppen’s popularity increases, and her market size decreases, because of the price. Most people needs the interior design for their home, but not many persons who need interior deign want to pay the high price for decoration. So the large part of Kelly Hoppen’s customers should have wish to own a luxury and graceful home, and the able to consume the high fees for their house. But for many people, it is even hard to own a house. At the begin, Kelly Hoppen company focus on the clothes design and the dressing aspect. When the company grew up, the Kelly Hoppen adapt her ability to a wider range. The new member entered the market of the furniture, and this green hand start to show its power and gift. Kelly Hoppen’s design is different style with other furniture, and this grace and special style got the lot of appreciate, even the Chinese market started to realize the Kelly Hoppen style. Kelly Hoppen catch the needs of the social public, because of the pressure, Kelly Hoppen got the great chance. She always mentions the home should be the warmest place for people, especially the person who got tired to fight with challenges on jobs. After the furniture company,

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