Ferruccio Lamborghini was one of the wealthiest men in Italy in the 1950s. Born into a family of farmers, Ferruccio was more drawn towards farming machineries rather than farming itself. His engineering knowledge led him to create a tractor company, Lamborghini Trattori in 1948.
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As an automobile enthusiast, he owned a number of high end sports cars including a Ferrari 250GT, which consistently broke down because of its faulty clutch system. Dissatisfied with Ferrarir’s after sales team, Ferruccio took the issue to il Commendatore himself, Enzo Ferrari. An argument broke out between the two, with Ferruccio listing ways to improve the carr’s clutch and Ferrari dismissing them. Sensing an opportunity, Ferruccio started his own high end sports car company, Automobili Lamborghini. Today, Lamborghini and Ferrari are giants in the sports-car world, and their rivalry has lead to newer and better engineering technologies being developed with each model year. Be it Ferrari vs. Lamborghini, Tesla vs. Edison or Apple vs. Windows, opposing viewpoints within the engineering community have always lead to the creation of newer and better technologies.
Discourse Communities are groups of people who share a common goal or passion and use a specific set of discourses to effectively communicate ideas. As I mechanical engineering major, I have become part of a few professional discourse communities including the American Society of Mechanical Engineers (ASME) and the Society of Automobile Engineers (SAE). As the name suggests, ASME is professional discourse community for individuals that share a passion towards machines and their workings. ASME at UT Tyler is a student organisation that devotes itself to the advancement and dissemination of the theory and practice of mechanical engineering. The members get together once every week to engage in activities that improve our critical thinking abilities and hands on experience.
Baja SAE, the student SAE organisation at UT Tyler, is a group of individuals that that share a passion towards automobiles. They focus primarily on designing and constructing an off-road vehicle that can compete against teams from all over the country. ASME and SAE are very similar to each other since they operate under the mechanical engineering division. The core values for both organisation include teamwork, professionalism and ethics. The language of communication is also very similar since many technical terms are used in daily conversations. However, since SAE is based on automobile engineering,
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