Internet Advertising Advertising is one of the major vehicles through which seller can make the consumers/customers aware of their existing/new products. With help of effective advertising, sellers can add new customers while increasing the sales to their existing customer base. Internet is a source of easy connects between sellers and buyers.
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Online advertising can be of any form including text message, interactive graphics, audio or visual messages. E-advertising has gained popularity among marketers as it endows the sellers with information on consumer buying pattern and accordingly they can design specific products and advertisements to target certain group of audience. But unfortunately this ease of collecting data many times results in frauds, identity theft or violation of customer privacy. Every nationâ€™s legislation has certain rules and regulations protecting consumer and business from fraudulent and deceptive advertisements. E-advertisings are of no exceptions from this. Those rules and regulations help to maintain the credibility of the internet medium of promotions. The U.S. Federal Trade Commission (FTC) has published few guidelines on online advertising:
FTC Act prevents unfair and deceptive promotions in any platform. Under Section 5 of FCT Act, an unfair or deceptive practice has been defined as the advertisement which is misleading or not giving full information regarding the product/service. Apart from above mentioned broad headers of advertisement rules, advertisements aimed at children need to follow the guidelines provided by The Childrenâ€™s Advertising Review Unit (CARU) of the Council of Better Business Bureau.
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