Consumer Law and Internet Advertising

Download .pdf, .docx, .epub, .txt
Did you like this example?

Internet Advertising Advertising is one of the major vehicles through which seller can make the consumers/customers aware of their existing/new products. With help of effective advertising, sellers can add new customers while increasing the sales to their existing customer base. Internet is a source of easy connects between sellers and buyers.

Don’t waste time! Our writers will create an original "Consumer Law and Internet Advertising" essay for you whith a 15% discount.

Create order

Online advertising can be of any form including text message, interactive graphics, audio or visual messages. E-advertising has gained popularity among marketers as it endows the sellers with information on consumer buying pattern and accordingly they can design specific products and advertisements to target certain group of audience. But unfortunately this ease of collecting data many times results in frauds, identity theft or violation of customer privacy. Every nation’s legislation has certain rules and regulations protecting consumer and business from fraudulent and deceptive advertisements. E-advertisings are of no exceptions from this. Those rules and regulations help to maintain the credibility of the internet medium of promotions. The U.S. Federal Trade Commission (FTC) has published few guidelines on online advertising:

  • Advertising must tell the truth and not mislead the consumers
  • Advertisers must have substantial evidences to back up their claims
  • Advertisement must be fair
  • Every advertisement should have required disclaimers or disclosure. These should be very clear so that consumers are able to notice, read and understand those important disclaimers
  • Performance of the products being advertised should be demonstrated during the advertisement
  • Unhappy consumers should get the refund money promised earlier

FTC Act prevents unfair and deceptive promotions in any platform. Under Section 5 of FCT Act, an unfair or deceptive practice has been defined as the advertisement which is misleading or not giving full information regarding the product/service. Apart from above mentioned broad headers of advertisement rules, advertisements aimed at children need to follow the guidelines provided by The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureau.

Do you want to see the Full Version?

View full version

Having doubts about how to write your paper correctly?

Our editors will help you fix any mistakes and get an A+!

Get started
Leave your email and we will send a sample to you.
Thank you!

We will send an essay sample to you in 2 Hours. If you need help faster you can always use our custom writing service.

Get help with my paper
Sorry, but copying text is forbidden on this website. You can leave an email and we will send it to you.