If we look at the life cycle of a cigarette we will see that it contains no ‘magical’ or ‘enchanting’ elements in it which can make a person addicted for life. For many smokers, quitting to smoke is like an impossible task, and unfortunately, this may be by design. According to FDA’s exploring “”How a Cigarette is Engineered””, researchers highlight some of the reasons why to quit smoking can be difficult. It’s not just because cigarettes contain the addictive chemical nicotine, but also because the design and content of cigarettes continue to make them addictive and attractive to consumers. According to the surgeon general’s report on the health consequences of smoking, companies are making cigarettes more addictive engineering the tobacco crops holding the amount of nicotine in two times more, so it is delivered to smokers by 14.5 percent more than it would be naturally made.
Philip Morris Principal Scientist W. L. Dunn says, “No one has ever become a cigarette smoker by smoking cigarettes without nicotine.” Naturally nicotine is addictive, however manufactories make it extra addictive to make it harder for their consumers to quit. One of the examples who struggles from quitting the addictiveness is a former President Barack Obama, who calls himself a “former smoker” at his press conference. In the video “Obama’s Smoking Struggle” the president says, “I’ve said before that as a former smoker I constantly struggle with it” … “Have I fallen off the wagon sometimes? Yes. Am I a daily smoker. A constant smoker? No.” He also adds, “I would say that I am 95 percent cured, but there are times where … where I mess up” (Obama 0:48-1:00, 1:09-1:17). From this example we can see that quitting to smoke is a very hard task, however if human has great willpower and desire to crib smoking it’s possible and never too late.
Researchers argue that for increased cigarettes selling factories make cigarettes not only extra addictive, but make cigarettes seen more appealing and attractive to people. Economically, cigarettes are highly advertised, extremely affordable and accessible to practically anyone. As for the advertisement aspect in the sale of cigarettes, tobacco companies spend billions of dollars per year to advertise their brands. This money is spent on the actual advertisement, and also on manipulating the subconscious minds of teenagers (Reynolds, 1999). Billboards and magazines lure teenagers to smoke, by using teen idols and appealing photos in their ads. Cigarette advertisements generally contain hidden messages. The goal is to create a misconception of smoking. These advertisements tend to glamorize smoking. At first when people see the ad, they are not aware of these hidden messages, but they have already been influenced by them unconsciously.
The illusions of smoking have been presented to consumers as if they can make peoples’ lives easier in every different perspective. During the 1040’s and 50’s smoking was popular and socially acceptable. Movie stars, sports heroes, and celebrities appeared in cigarette advertisements that promoted and heavily influenced teens.
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