This dissertation would help to understand the reasons, why organizations change and its affect on the organizational structure. To comprehend the selected topic various secondary sources from the public domain has been taken. Information from these sources has been addressed under the heading ‘literature review’. It gives an overview of the triggers of change in the first section with special reference to role of the change agent in the change process, followed by a section how the organizational structure is affected by triggers of change. Next section addresses the contribution of the structure towards change followed by employee’s attitude to the change process. This literature review helped to understand already established concepts on the topic. And to realize the commercial application of the management theories two companies have been selected, Atari and Oticon. One of them changed its structure because of triggers in the external environment and it was successful and still performing well but the other did not change and it perished. At the end this dissertation helped to look at the ways of making the changing process a subtle experience instead of making it a knee-jerk incident as suggested by many authors in the field.
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AIMS AND LEARNING OBJECTIVES
This dissertation is an attempt to examine the relevance of theoretical studies to real commercial situations. And it gives us an opportunity to demonstrate our understanding and application of the concepts and theories taught in the MSc programme. While undertaking this task it also tested our ability to exhibit business research skills and to make a clear presentation of findings. And finally at the end it allows us to do a critical evaluation of our future career path.
As a part of MSc Management course work this dissertation is to be completed based on secondary research. And it consists of published journals, books, annual reports of the companies, corporate and other websites. Most of the published journals are available through the University of Glasgow library database belonging to different disciplines from psychology to management reviews. There are certain limitations and challenges faced during its completion like it did not allow any primary research which means restriction of work only through secondary research. But the availability of overwhelming amount of research works on the selected topic posed another challenge. It was challenging to sieve through it and extract the relevant information which would help to conclude the topic. Other challenges faced are the time limit of only four months, and word limit of maximum twelve thousand which is quite less to compress all the work from literature review, company history to analysis of each part.
“I have called this principle, by which each slight variation, if useful, is preserved, by the term Natural Selection”
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