Category: Marketing

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Various Models of Consumer Behaviour

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Introduction This study uncovered that the field of consumer behaviour represents a broad ranging category where marketers seek to understand individual and group motivations, reactions and responses to varied product and service situations (Solomon et al, 2009). It found the... [ view article ]

2767 words | 9 pages

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Example Marketing Essay

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Value Chain Portfolio 1.0 Introduction Porter (2004) established the concept of the value chain, the model broadly addresses the question as to where value is added to a product or service through both primary activities which physically add value to... [ view article ]

4634 words | 15 pages

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Example Marketing Essay

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Question 1) – Value Chain The concept of the value chain is used to describe and analyse the core activities undertaken by an organisation to determine which elements add strategic value and competitive advantage to the operation. The framework was... [ view article ]

1405 words | 4 pages

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Various E-Marketing Tools

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Introduction The spectacular development of the internet has triggered much interest in different areas such as marketing. Businesses are experimenting with this new type of technology to support their commercial activities. There are various e-marketing tools available to e-marketers. The... [ view article ]

2659 words | 8 pages

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Various Forms of Marketing Communication

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INTRODUCTION The marketing concept is all about achieving corporate goals by meeting and exceeding customer needs better than the competition. The way to do this is for companies to consider what value they are proposing to offer to their customers... [ view article ]

2465 words | 8 pages

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The Various Forms of Service Marketing

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Introduction A service is "any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product... [ view article ]

2925 words | 9 pages

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Example Marketing Essay

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Proposed Marketing Plan for Introduction of Multi-functional Remote Device of JKL Plc, UK. Section 1: Introduction and Background This report entails the development of a marketing plan for the launch of a new product, a Multi-functional Remote Device (MRD), to... [ view article ]

4478 words | 14 pages

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Example Marketing Essay

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‘The Way I See It': Customer Association and the Success of the Branding Strategy of Starbucks' Coffee Introduction Maintaining an effective brand image is a challenging task, where a company needs to maintain the sense of momentum without losing a... [ view article ]

3792 words | 12 pages

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Example Marketing Essay

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London's Ships of Historical Interest Partnership - Marketing Plan Executive Summary London's Ships Partnership is not simply a tourist attraction, but a serviceable brand. Counting Maritime Vessels including the historic 1577 Golden Hinde and the World War II cruiser HMS... [ view article ]

3026 words | 10 pages

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The Contrast of B2B with B2C Marketing

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This assignment explores how business-to-business (B2B) marketing differs from business-to-consumer marketing. It will define marketing for the purposes of this assignment and then explore how it is approached generally. From there, this assignment will consider how B2B marketing is differentiated... [ view article ]

2390 words | 7 pages