Business overview Hanoi is not only the ancient capital city of Vietnam but also the birth place of many â€œartists of royal gastronomyâ€. For many centuries, Hanoi food has been viewed by people all over the country as not only an art of cuisine but also a representation of the unique culture of Hanoi. Now there are many restaurants with the same type were openings, particularly given the strong and fierce competition and uncertainty in such a market like Hanoi.
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It’s not easy for any manager to establishment, management and has the right development strategies for a new restaurant to success. My mission in this study is based on the available data of an original restaurant in Hanoi from which to plan operation activities and prepare long-term development strategy. The restaurant I chose in this study is SÃ nh Restaurant. (â€œSÃ nhâ€ means the gastronomy) Business Activity SÃ nh Restaurant is located at Nguyen Thai Hoc street in Hanoi, looked as an ancient temple, harmoniously landscaped by an exquisite garden with a masterfully and tasteful decoration. The target customers are national senior customers, whose age varies from twenty five and above, middle class tourists and expatriates who are working in Vietnam long term and short-term. SÃ nh Restaurant will be an eat-in, take-away restaurant, specializing in noon, evening and weekend leisure dining. Vision & Objectives SÃ nh Restaurant will be an inspiring restaurant, combining a traditional and cultural atmosphere with excellent and interesting food. It is to have not only great food selection, but also efficient and professional service- customer satisfaction is restaurant top objective. SÃ nh Restaurant will be the restaurant of choice for a mature and adult crowd, couples and singles, young and old, male or female. SÃ nh Restaurantâ€™s objectives for the first three years of operation include:
The competitor Quan Sen restaurant: Located at West Lake area, the center of high income people. Quan Senâ€™s land for restaurant usage is enough wide and long for beautiful decoration and fresh air enjoyment. Furthermore, Quan Sen provides the same form service like SÃ nh Restaurant: buffet one. Quan Sen targets customers at middle class and higher ones.
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