Restaurants Example For Free

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Business overview Hanoi is not only the ancient capital city of Vietnam but also the birth place of many “artists of royal gastronomy”. For many centuries, Hanoi food has been viewed by people all over the country as not only an art of cuisine but also a representation of the unique culture of Hanoi. Now there are many restaurants with the same type were openings, particularly given the strong and fierce competition and uncertainty in such a market like Hanoi.

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It’s not easy for any manager to establishment, management and has the right development strategies for a new restaurant to success. My mission in this study is based on the available data of an original restaurant in Hanoi from which to plan operation activities and prepare long-term development strategy. The restaurant I chose in this study is Sành Restaurant. (“Sành” means the gastronomy) Business Activity Sành Restaurant is located at Nguyen Thai Hoc street in Hanoi, looked as an ancient temple, harmoniously landscaped by an exquisite garden with a masterfully and tasteful decoration. The target customers are national senior customers, whose age varies from twenty five and above, middle class tourists and expatriates who are working in Vietnam long term and short-term. Sành Restaurant will be an eat-in, take-away restaurant, specializing in noon, evening and weekend leisure dining. Vision & Objectives Sành Restaurant will be an inspiring restaurant, combining a traditional and cultural atmosphere with excellent and interesting food. It is to have not only great food selection, but also efficient and professional service- customer satisfaction is restaurant top objective. Sành Restaurant will be the restaurant of choice for a mature and adult crowd, couples and singles, young and old, male or female. Sành Restaurant’s objectives for the first three years of operation include:

  • Getting break – even point and 15% market share at the first year.
  • Creating and maintaining the return of initial investment capital higher than 30% each year.
  • Keeping employee labor cost below 37% of total sales.
  • Remaining a medium sized, unique restaurant with dedicatedly selected Hanoi food.
  • Averaging sales between VND 15 billion per year.
  • Promoting and expanding Sành Restaurant concept as a unique Hanoi Old Quarter destination restaurant.
  • Expanding marketing and advertising in Vietnam and in overseas to increase our customer base.

The competitor Quan Sen restaurant: Located at West Lake area, the center of high income people. Quan Sen’s land for restaurant usage is enough wide and long for beautiful decoration and fresh air enjoyment. Furthermore, Quan Sen provides the same form service like Sành Restaurant: buffet one. Quan Sen targets customers at middle class and higher ones.

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