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Atl and Btl Advertising Project Report On ‘Effectiveness of Below The Line Advertising’ At IN PARTIAL FULFILLMNT OF THE REQUIREMENTS FOR MASTER IN MANAGEMENT STUDIES (MMS) Submitted By ROLL NO. C-06 MMS (2009-2011) Submitted To * DECLARATION I wish to state that the work... [ view article ]

Tag:BTLcompanies

19 Pages

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Words: 5561

Summary Of Good To Great Summary of Good to Great “Good to Great”, the phase itself looks quite simple; however, in this book, it reviews us there is many multiple steps, and that require us to use our utmost efforts in order to achieve it.... [ view article ]

Tag:companiesmultiplestepssummary

5 Pages

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Words: 1406

Non Monetary Benefits Synopsis of the project Title: Benchmarking of non monetary benefits at Haier vis-a-vis other consumer durable companies Introduction :- Purpose/objective of the project: The purpose of the project is to do a benchmarking study so as to compare and contrast... [ view article ]

Tag:benefitscompaniesindustries

3 Pages

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Words: 836

Background and Business Strategy Section Major firms of Pharmaceutical Industry Background and Business Strategy Section Major firms of the world pharmaceutical industry Pharmaceutical industry is characterized by high level of concentration. There are about dozen of multinational companies that dominate in industry. Most of companies are not widely diversified and... [ view article ]

Tag:companiesinvestmentpharmaceutical

3 Pages

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Words: 783

Smoking: Preventable Death Running head: SMOKING: PREVENTABLE DEATH Smoking: Preventable Death It is 2008, my family is gathered in the hospital room listening to a doctor explain how cigarette smoking is the reason for us being here. This is a speech we are... [ view article ]

Tag:companiesSmoking EssayUnited States

7 Pages

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Words: 1953

Otis Elevators Executive Summary Dear Mr. Bousbib: These are exciting and challenging times at Otis Elevator Company. We are currently the largest manufacturer, installer, and servicer of elevators, escalators, and moving walkways in the world. [1] Just two years ago we completed... [ view article ]

Tag:companiesprocess

2 Pages

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Words: 619

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