Business Plan – Mirza Enterprises Ltd

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Contents Executive Summary Company Mission Goals and Objectives Values Ownership and Location Services Expertise Market Research Consulting – Background Business Market Statistics Competition What this means for MIRZA ENTERPRISES LTD Operational Strategies Finance Target Market Marketing Pricing Sales Management and Personnel

Executive Summary

MIRZA ENTERPRISES LTD has been set up to provide project management services to businesses around the UK. The Company was the idea of Mr Asmat Kamal and was incorporated on the 19th of June 2014. Companies House UK have allocated company number 9092523 to MIRZA ENTERPRISES LTD located at 79 SELBOURNE ROAD, LUTON, ENGLAND, LU4 8LR. The company aims to serve the smaller businesses in the UK to manage business contracts and projects in order to maximise their productivity and minimise loss and risks. The reason for choosing the SME sector is because they make up a considerable population of the private sector and they are the least targeted customer for this type of service. As larger businesses focus on making larger customers with larger contracts, MIRZA ENTERPRISES LTD will look to revel in providing its service to the niche SME market. MIRZA ENTERPRISES LTD is ideally located in Luton which is not quite in London but not too far. This means that the business is in an ideal location to physically reach the majority of businesses located in London and the South East of England and can also access businesses further north. The Internet provides the ideal opportunity to provide remote services which MIRZA ENTERPRISES LTD will capitalise on and use to its benefit. The Company has a good opportunity to set up and flourish as a contract management consultancy in the UK.


MIRZA ENTERPRISES LTD is registered in the UK as a private limited company with 100 shares in total, all owned by Mr Asmat Kamal of 79 Selbourne Road, Luton, LU4 8LR.


MIRZA ENTERPRISES LTD was set up with the following aims:

  • To secure the financial future of Mr Asmat Kamal
  • To make good use of the director’s education and experience by providing high quality project management services to his customers.
  • To be an integral part of the economy through the creation of business and jobs within the UK.

Goals and Objectives

The goals of the business are to:

  • Be financially stable.
  • Be a well-known service provider.
  • Provide professional and quality services.
  • Be a top employer.
  • Have stable and solid business assets.
  • Be an integral part of the community and economy.

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