Business Level Strategy: Procter and Gamble

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Business level strategy: Procter and gamble (Strategies and recommendations) Executive Summary William Procter and James Gamble founded Procter and Gamble in the year of 1837, and started working as a candle and soap maker. It is a consumer goods manufacturing company whose slogan is improving lives and moving towards betterment with time. Unique Selling Preposition of Procter & Gamble is “our one product is equal to one vaccine towards the betterment of consumers”. It sells the products in more than 180 countries around the globe. It has also undertaken a number of brands, one of them are Revlon. The product being offered by Procter & Gamble are health care, grooming, beauty, home care and fabric, family and baby care, pet care and snacks. Some of the company’s items earned a profit of $1 billion each year and some around $50 million annually. Procter & Gamble is on maturity stage and potential competitors are Unilever, L’Oreal. It is facing fierce competition by competitors. Since it is one of the most growing companies, it has captured thousands of minds all over the world. It operates in countries like China, Hong Kong, Thailand, Sri Lanka, Bangladesh, United States, United Kingdom, Australia, India, Indonesia etc. the strategies of Procter & Gamble in order to sustain its goodwill and profitability in the market are: availability of its products, concentration on growing opportunities, evolving more products, concentrating on most strong and profitable markets, devoting and dedication towards research and development etc. products being offered by the company are Ariel, Tide, Vicks, Crest Tooth Paste, Gillette products, Head & Shoulder shampoo, Olay, Oral-B, Pantene, Always, Bounce, Herbal Essence, Ivory soap, Gain, Whisper, Mr. Clean, Puffs tissues, Safeguard soaps etc. OVERVIEW OF OFFERINGS AND CUSTOMER SEGMENTS OF THE COMPANY PROCTER AND GAMBLE Procter and Gamble is an American based company, known as P&G mostly, is one of the largest and leading multinational consumer goods and manufacturing company which operates all over the world (Ranker, 2015) since 1837 till Today and offering jobs to the millions of people from all around the world (P&G, 2015). Procter & Gamble was founded and named on William Procter and James Gamble. It deals with multiple natures of products such as hair care products, personal care products including cosmetics (Nguyen, 2013), tissues, odor control products, home care products such as detergent and much more (P&G, 2014). Company says “We are in the business of making life better every day, our each packet is equal to each vaccine towards the betterment and enhancement” (P&G, 2014) and it is working firmly on that. Millions and billions of customers uses P&G’s products which satisfies their needs and demand they like it to be (P&G, 2014). Multiple of brands are associated with this company whose profitability touches more that $1 Billion each year (P&G, 2015). Some of those star brands are Ariel, Tide, Vicks, Crest Tooth Paste, Gillette products, Head & Shoulder shampoo, Olay, Oral-B, Pantene (P&G, 2014), Always, Bounce, Herbal Essence (Forbes,

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