Burberry – Luxury brand with global business Example For Free

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Burberry was founded in 1856 when Thomas Burberry constructed his first outerwear garments for the sportsmen of Basingstoke, England. Burberry has become a leading luxury brand with a global business. Burberry is a British fashion house manufacturing such as clothing accessories, perfume and cosmetics, jewellery etc. Its distinctive tartan pattern has become one of its most famous widely copied trademarks. The red, camel, black and white lines became synonymous with Burberry and mostly people could recognise this brand when they just see the check.Its trademark products are mostly fashionable handbags and exclusive fragrances. The Creative Director is Christopher Bailey and the current CEO is Angela Ahrendts. The Company owns stores in more than 38 countries around the whole world. In 2008 Burberry’s revenues were ₤995.4 millions. In recent decades, the company has become one of the most popular fashion brands in the world. HM Queen Elizabeth II and HRH The Prince of Wales have granted the company Royal Warrants. The red, camel, black and white lines became synonymous with Burberry and mostly people could recognise this brand when they just see the check. Burberry has as known as ‘the original British luxury brand’ which placed by the Royal Army. The company is listed on the London Stock Exchange and is one of the FTSE 100 Index. Company History In 1879, Thomas Burberry invented gabardine – a breathable fabric made using an innovative process whereby the yarn was waterproofed before weaving. This fabric was not only water-resistant but also extremely durable. A patent was taken out in 1888. In 1891, Thomas Burberry opened his first shop in London at the Haymarket, now the site of Burberry’s corporate headquarters. In 1901, Burberry was commissioned by the War Office to design a new service uniform for British officers, resulting in the trench coat. After the war, the trench coat became popular with civilians. The iconic Burberry check was created in the 1920s and used as a lining in its trench coats.The Burberry Knight logo was developed and registered as a trademark in 1904. New York and Paris opened afterward. During the Second World War, Burberry continued to supply high quality gabardines to servicemen in all branches of the services for officers. Burberry was first awarded the Royal Warrant from The Queen in 1955. The Burberry check had been primarily used as a coat lining until a presentation was made in 1967, after that the trademark design applied to umbrellas, luggage and scarves products. Burberry was becoming an independent company until 1955, which Great Universal Stores (GUS) took over it.

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