The interest in corporate social responsibility, sustainable business practice, corporate governance, business ethics, and integrity and compliance management has grown markedly in the past decade (Waddock et al., 2002). It is not only stakeholders who expect companies to pay greater attention to norms, values and principles; companies themselves are acknowledging the importance of responsible business practice (Waddock et al., 2002). But what are a company’s responsibilities? It is widely recognized that we are in an environmental crisis, no doubt about that. There is nearly unanimous agreement that the earth is getting warmer, and the consensus in the scientific community is that human activity, especially through activities that emit hydrocarbons, is the chief cause of climate change. Business ethic has become one of the strongest news stories of the past decade. Previously renowned companies such as WorldCom, Enron, Wal-Mart, Google and Starbuck have become link to a growing trend of unethical business behavior. Nevertheless the environmental issue has created a big impact on today’s business organization. The EU has decreed that capitalism, and hence business practice within capitalism, should be environmentally sustainable. Financial success by itself is no longer sustainable therefore EU environmentally friendly business practices are considered a moral norm and consequently a moral obligation. Although corporations are primarily business organization run for the benefits of the shareholders, they have a wide range set of responsibilities, to their own employees, to the customers and suppliers, to the communities which are located, and to the society at large. Most corporations recognize these responsibilities and make a serious effort to fulfill them.
The Coca-Cola Company’s website contains sufficient amount of information on their segments of corporate governance, ethic, environmental and sustainability issue.
Coca-cola has committed to strive and enforce the establishment of the principles of corporate governance. Corporate governance that has been adopted by them is based on the belief that maintaining and improving management efficiency and the fairness and transparency of their corporate activities is of utmost importance.
Coca-cola detailed few guidelines about utilization of water on their business operation. They develop few objectives which the main aims are to return the water safely to the communities and nature as what the company consumes for their beverage production. The website also stated their roles on encountering water-scares problem around the globe.
The Coca-Cola Company and WWF had combined their strength together on preserving nature mainly on conserving water. Several ideas and projects had been stated in order to improve global water efficiency. Focusing on the river Yangtze in China, their collaboration is vital because it is in line with their partnership main objective. “The partnership goal in the Yangtze is to inspire better governance and sustainable river management practices across the basin”. – Coca-Cola Company’s website. The Coca-Cola Company and WWF initially planned on these three initiatives: Supply Chain: Working with the supplier in order to sustain agriculture mainly sugarcane,
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