essays on brand

Rin vs Tide RIN v/s TIDE FACULTY:PROF. UDAY SHANKAR MODULE: AD SALES AND MANAGEMENT DATE: 6TH SEPTEMBER,2010 SHRUTI TYAGI ROLL NO:51442 The tussle between the big two P&G and HUL has been causing ripples in the industry since the launch of its Rin versus Tide... [ view article ]

Tag:brandmanegement

9 Pages

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Words: 2662

Why Is a Strong Brand Important? When people say brand, the brands that come to mind straight away would be Coca-Cola, Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However, in marketing terms... [ view article ]

Tag:brandcharacteristiccoca colaMcDonald'sstrategy

9 Pages

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Words: 2662

Brand and Heineken I. INTRODUCTION The Heineken Brewery was founded in Amsterdam in 1863 by Gerard Adriaan Heineken. The strain of yeast which continued through the 1990s to give Heineken beer its special taste was developed in 1886. Heineken beer won a gold... [ view article ]

Tag:brandbreweryHeinekenProduction

9 Pages

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Words: 2662

Surf Excel SURF EXCEL:- Surf reaches over 20 million homes in India. Surf was the first brand of detergent that was advertise on Television and Lalitaji was the first icon for a detergent powder created by Alyque Padamsee. It has tremendous Sales... [ view article ]

Tag:brandmanufacturersmarketmass media

9 Pages

20 Downloads

Words: 2662

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