Boeing Company Analysis

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Boeing [pic] Presented by: Urvishkumar Patel Amitkumar Patel Bhavikkumar Patel Manojkumar Patel Vishal Patel Jonathan Mayes MG – 640 Management Policy Dr. Santanu Borah July 27, 2008 TABLE OF CONTENTS INTRODUCTION5 Company Overview5 Boeing Commercial Airplanes5 Boeing Integrated Defense Systems6 Boeing Capital Corporation6 Background7 Sales/Operations9 Constituent Contributions to Corporate Portfolio and Revenue12 Market Share, Revenues, Income, Expenses and Stock Prices over Previous Five Years14 Current Strategies (Corporate, Business, & Functional)15 Core Competencies18 The VRINE Model19 COMPETITION20 Core Competition20 Competitive profiles23 Comparing Core Competencies25 Threats to Boeing’s Competitive Position27 Main Competitors28 Competitive Profile30 FINANCIAL ANALYSIS32 Introduction32 Role of Financial Analysis33 Liquidity/Solvency Ratios34 Profit Ratios35 Leverage Ratios37 Turnover Ratios39 Conclusion41 SWOT ANALYSIS42 Introduction42 Strengths43 Weaknesses45 Conclusion47 Opportunities48 Threats50 Conclusion52 SWOT Matrix53 BUSINESS DEFINITION55 Evolution of Industry Ten Years From Now55 Business Outlook Ten Years From Now56 OBJECTIVES61 ALTERNATIVES62 Measurable Growth62 community Change64 Innovative Business Concept67 RECOMENDATIONS70 Assumptions/Logic Behind Alternatives70 Achieve Objectives70 IMPLEMENTATION72 Setting Unreasonable Expectations72 Elastic Business Definition72 A Cause, Not a Business73 New Voices73 Open Market for Capital and Talent74 Low Risk Experimentation75 Cellular Division75 REFERENCES77 INTRODUCTION Company Overview The Boeing Company is one of the world’s leading aerospace companies and is one of the largest manufacturers of commercial jetliners and military aircraft combined. Boeing also designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. Boeing operates the Space Shuttle and International Space Station for NASA as well as numerous military and commercial airline support services. The company employs more than 160,000 people across the U. S. and in 70 countries. Boeing has customers in more than 90 countries world-wide and is one of the largest U. S. exporters in terms of sales. The company values innovation and is ontinually expanding their product line and services to meet emerging customer needs (About Us). Boeing, who generates $66 billion in revenues from their global aerospace and defense markets, conducts business through three operating segments. Boeing Commercial Aircraft (BCA; 50% of revenues and 49% of operating profits in 2007) and EADS’s 80%-owned Airbus division are the world’s only makers of 130-plus seat passenger jets. Integrated Defense Systems (IDS; 48%, 48%) is the world’s second largest military contractor behind Lockheed Martin Corp. Boeing Capital Corp. (2%, 3%) primarily finances commercial aircraft for airlines (Business). Boeing Commercial Airplanes Boeing Commercial Airplanes makes planes that seat from 50 to more than 500 passengers. Models include the BBJ (Boeing Business Jet), 717, 737, 747, 767, 777, and upcoming 787 Dream liner. The unit also provides airplane services, including used aircraft sales and leasing, maintenance, modifications, spare parts sales, and flight support services. Boeing Commercial Airplanes has major facilities in California and Washington (Boeing Commercial). Boeing Integrated Defense Systems Boeing is best known for its commercial planes, but its Integrated Defense Systems (IDS) unit, formed when Boeing combined its Military Aircraft & Missile Systems and Space & Communications units, is well known in the global defense segment. It includes military aircraft (F/A-18E/F Super Hornet, F-15E Eagle, C-17 Globe master,

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