An Assignment on a Marketing Research Proposal

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ASSIGNMENT ON MARKETING RESEARCH PROPOSAL Table of Content

CONTENT Pg No.
Executive Summary 3
Background 3
Problem Definition 3
Approach to the Problem 4
Research Design 4
Field/Data Collection 5
Data Analysis 5
Cost and Time 5
Validity and Reliability of Market Research 6
Appendix 7
Reference 8

Executive Summary I have prepared this report proposal on an airline company called Oman Air. In this report you will find a compact profile on Oman Air. In this report I am considered as the market researcher of Sirius Marketing and Social Research Ltd. Here Oman Air has assigned me as their market researcher to find a solution of their problem which is nowadays the airline company is not getting that much response in their issuing of tickets. In this report you will find the data collection methods, broad components of my research problem, data analysis and the full planning of my research methods. Sirius Marketing and Social Research Ltd. is taking Tk 200,000 for doing this research from Oman Air and the company is willing to pay the money to the research company on the basis of the company’s goodwill. Background Oman Air can trace its root back to 1970, when Oman International Services (OIS) was established. The company became a civil aircraft ground handling provider atBeit Al Falaj Airport.In 1972, OIS moved its operations to the new terminal atSeeb International Airport. The company took overGulf Air’s Light Aircraft Division in 1977, before establishingAircraft Engineering Divisionin the same year. Swiftly expanding civil aviation industry of Oman led OIS to the building of several facilities – including workshops, hangers and in-flight catering – to provide for the increase in their activity. Oman Air was completely established in 1981. But nowadays the airline company is not getting that much response in their issuing of tickets. For example, even in the last year 2013 they had 70 lakh tickets booked but in this year of 2014 till now they have got only 20 lakh tickets booked.

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