An Analytical Business Report on Spark

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Works Cited inc.com. (n.d.). Retrieved 5 20, 2015, from inc.com. spark. (n.d.). Retrieved 05 21, 2015, from www.spark.co.nz. Spark Table of contents

  1. Executive summary
  2. Introduction
  3. Body of work
    1. understand target audience
    2. Understand Your Target Audience
    3. Generating Sales Leads
    4. Sell More to Existing Customers
  4. Findings
  5. Conclusion
  6. Recommendation
  7. Referencing

  Executive summary All around us, the pace of progress has accelerated thus has the method for individuals decide to live and associate with each other. Element change is currently the same old thing. Telecom desire is to be a becoming New Zealand organization, winning all the customers and making them stick with us permanently. To do that, telecom need to change at speed of life. That is the reason we are re molding our business to concentrate on what our customer need. The worldwide and nearby working environment attract new customers. As of late, we’ve seen exceptional development in the interest for, formation of, and availability to, data. This is changing shopper conduct and upsetting business models at fast rate. Competitors in the business sector keeps on expanding with three essential administrators, Telecom, Vodafone and 2degrees extra MVNOs offering administrations over existing portable systems. Introduction Telecom Corporation of New Zealand Limited was established on 24 February 1987 as a company with limited liability. It is now incorporated under the Companies Act 1993 and is domiciled in New Zealand. Telecom is the largest provider of telecommunications and IT services in New Zealand by revenue, customers and assets, offering a comprehensive range of products and services to consumer and business customers. Significant milestones include: • In 1999 Telecom acquired AAPT in Australia to entered Australian market • In 2004 Telecom acquired IT service companies Gen-i and Computer land to extend its IT services capabilities. Together, Gen-i and Computer land were jointly integrated into Telecom in late 2005 and now comprise a business division offering information, communication and technology (ICT) services under the Gen-i brand in both New Zealand and Australia; • In 2007 Telecom sold its directories business, Yellow Pages Group and bought PowerTel, an Australian fixed network infrastructure provider focused on the business and wholesale markets, • In 2008 Telecom implemented the operational separation of its business units, in accordance with undertakings finalized following the 2006 amendments to the Telecommunications Act 2001; • In May 2011 Chorus was selected by Crown Fibre Holdings(CFH) as the cornerstone partner in the Government’s ultra-fast broadband (UFB) initiative; • On 1 December 2011 Chorus and some parts of Telecom Wholesale were demerged from telecom. The main purpose of the report is to provide the information to the management about

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  1. How can we attract new customers and increase our sales.

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